Proceedings of the 4th International Conference on Islamic Economics, Business, Philanthropy, and PhD Colloqium (ICIEBP 2022)

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The Influence of Brand Image, Religiosity and Online Consumer Review on Intention to Purchase Halal Cosmetics (Study on Generations Z and Y in West Java)

Authors
Hilda Monoarfa1, *, Rida Rosida1, Dhimas Hadi Nugraha1
1Islamic Economics and Finance Department, Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: hildaborman@upi.edu
Corresponding Author
Hilda Monoarfa
Available Online 19 June 2023.
DOI
10.2991/978-94-6463-176-0_7How to use a DOI?
Keywords
Halal Cosmetics; Brand Image; Religiosity; Online Consumer Reviews
Abstract

This study aims to see the description and influence of the level of brand image, level of religiosity, and level of online consumer review on the intensive purchase of cosmetics for halal studies in generations Z and Y in West Java. The research method used is descriptive quantitative with SEM-PLS analysis method and the analytical tool used is Smart PLS. The number of samples in this study amounted to 151 respondents. The results of the descriptive analysis showed that all the variables in this study were in the high category. In addition, the level of brand image, level of online consumer review, and level of religiosity have a positive effect on the intensity of purchasing halal cosmetics in West Java. The implication of this research is to know what factors can be used as input in the efforts that halal cosmetic manufacturers must make to develop products such as promotional strategies and others.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Islamic Economics, Business, Philanthropy, and PhD Colloqium (ICIEBP 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
19 June 2023
ISBN
978-94-6463-176-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-176-0_7How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hilda Monoarfa
AU  - Rida Rosida
AU  - Dhimas Hadi Nugraha
PY  - 2023
DA  - 2023/06/19
TI  - The Influence of Brand Image, Religiosity and Online Consumer Review on Intention to Purchase Halal Cosmetics (Study on Generations Z and Y in West Java)
BT  - Proceedings of the 4th International Conference on Islamic Economics, Business, Philanthropy, and PhD Colloqium (ICIEBP 2022)
PB  - Atlantis Press
SP  - 87
EP  - 101
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-176-0_7
DO  - 10.2991/978-94-6463-176-0_7
ID  - Monoarfa2023
ER  -