Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)

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The Influence of Hedonic Shopping Value and Store Atmosphere and Promotion of Impulse Buying through Positive Emotion on the consumer of Sogo Department Store in Samarinda

Authors
Ahyar Muhammad Diah, Heldina Pristanti, Reni Aspianti, Syachrul
Corresponding Author
Ahyar Muhammad Diah
Available Online March 2019.
DOI
10.2991/icmemm-18.2019.3How to use a DOI?
Keywords
Hedonic Shopping Value, Store Atmosphere, Promotion, Positive Emotion, Impulse Buying
Abstract

The purpose of this paper is to to analyze the influence of Hedonic Shopping Value and Store Atmosphere and Promotion of Impulse Buying through Positive Emotion on the consumer Sogo department store in Samarinda. This study uses a quantitative approach using path analysis processed with IBM SPSS Statistic 20 and Structural Equation Modeling (SEM) software with IBM AMOS 05 software. This study used 115 samples of samples taken from a number of consumers who had been shopping at Sogo Samarinda. Measurement scale using Likert scale with score 1-5. Based on the structural model it can be proved that Hedonic Shopping Value has no significant effect directly on Positive Emotion, Store Atmosphere has significant effect on Positive Emotion, Promotion has no significant effect on Positive Emotion, Hedonic Shopping Value has significant effect to Impulse Buying, Store Atmosphere has no significant effect to Impulse Buying, Promotion have a significant effect on Impulse Buying, and Positive Emotion have significant effectto Impulse Buying

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
March 2019
ISBN
10.2991/icmemm-18.2019.3
ISSN
2352-5428
DOI
10.2991/icmemm-18.2019.3How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Ahyar Muhammad Diah
AU  - Heldina Pristanti
AU  - Reni Aspianti
AU  - Syachrul
PY  - 2019/03
DA  - 2019/03
TI  - The Influence of Hedonic Shopping Value and Store Atmosphere and Promotion of Impulse Buying through Positive Emotion on the consumer of Sogo Department Store in Samarinda
BT  - Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)
PB  - Atlantis Press
SP  - 11
EP  - 16
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmemm-18.2019.3
DO  - 10.2991/icmemm-18.2019.3
ID  - Diah2019/03
ER  -