Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)

Mice Tourism Development Strategy: Makassar City

Authors
Nasrullah, Usman Rendra, Moh. Hatta, Erna Cahyani, Irfan Palippui
Corresponding Author
Nasrullah
Available Online March 2019.
DOI
10.2991/icmemm-18.2019.20How to use a DOI?
Keywords
MICE, Destination, Tourism, SWOT
Abstract

This paper explores the applicability of MICE tourism development strategy. To plan and implement this, different management and decision making tools were used including literature study, surveys and interviews as well as SWOT analysis. A series of interviews was conducted in order to identify actions taken by governmental bodies responsible (e.g., Makassar Department of Tourism). In addition, the stakeholders of the MICE were surveyed and interviewed to assess the rate of fulfillment of MICE tourism development in the Makassar City. Results showed that the existing MICE tourism activities in the Makassar city did not conform to main MICE tourism destination requirements. Thus, a SWOT analysis was used to identify the required management strategies to improve the MICE tourism activities in the Makassar city.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
March 2019
ISBN
10.2991/icmemm-18.2019.20
ISSN
2352-5428
DOI
10.2991/icmemm-18.2019.20How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Nasrullah
AU  - Usman Rendra
AU  - Moh. Hatta
AU  - Erna Cahyani
AU  - Irfan Palippui
PY  - 2019/03
DA  - 2019/03
TI  - Mice Tourism Development Strategy: Makassar City
BT  - Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)
PB  - Atlantis Press
SP  - 95
EP  - 102
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmemm-18.2019.20
DO  - 10.2991/icmemm-18.2019.20
ID  - 2019/03
ER  -