Proceedings of the International Conference on Management Research (ICMR 2025)

Digital Adoption Amongst the Elderly People in Odisha

Authors
Saroj Kumar Routray1, *, Arvind Tripathy2
1Associate Professor, KIIT School of Management, KIIT Deemed to be University, Bhubaneswar, Odisha, India
2Associate Professor, KIIT Deemed to be University, Bhubaneswar, Odisha, India
*Corresponding author. Email: saroj@ksom.ac.in
Corresponding Author
Saroj Kumar Routray
Available Online 29 April 2026.
DOI
10.2991/978-94-6239-660-9_10How to use a DOI?
Keywords
digital technology; digital adoption; elderly people; digital divide
Abstract

The digital technologies have become integral part of peoples’ daily lives in numerous ways, in their communication, health care management, shopping, financial transactions, and leisure activities. However, some of the previous studies observe that the benefits and access of digital spaces are not distributed equitably. Especially the older generation tend to use less digital technologies in comparison to younger generations, GenZ and millennials, thus giving rise to a digital division amongst the population. This paper tries to study the digital engagement of elderly people in Khurda district in Odisha with a specific interest on observing how the people adopt and use technology in their everyday life. In this study, a mixed-method methodology was used that incorporated the use of structured questionnaires and focus group discussions. The sample population was obtained as 292 respondents aged 60 and above drawn in Khurda district, Odisha. The rural, urban, and urban slum communities are found in the district and the state capital, Bhubaneswar, provides powerful digital infrastructure. The focus group discussion has been carried out with some people from these three groups belonging to different socio-economic back ground, who can give a better insight of the phenomena. To determine the impact of five independent variables age, gender, education level, location and income on digital technology adoption in three areas, which are entertainment, financial transactions and online shopping, three binary logistic regression models were used. The research underlines that income, education, locality, and gender are the factors that influence digital adoption among elderly people.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Management Research (ICMR 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
29 April 2026
ISBN
978-94-6239-660-9
ISSN
2352-5428
DOI
10.2991/978-94-6239-660-9_10How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Saroj Kumar Routray
AU  - Arvind Tripathy
PY  - 2026
DA  - 2026/04/29
TI  - Digital Adoption Amongst the Elderly People in Odisha
BT  - Proceedings of the International Conference on Management Research (ICMR 2025)
PB  - Atlantis Press
SP  - 162
EP  - 177
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-660-9_10
DO  - 10.2991/978-94-6239-660-9_10
ID  - Routray2026
ER  -