Proceedings of the International Conference on Management Research (ICMR 2025)

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Sustainable Marketing Practices Strategies for Promoting Organic Agricultural Products

Authors
Sushanta Kumar Tarai1, *, Snigdharani Panda2, *
1Kalinga Institute of Social Sciences (KISS) Deemed to Be University, Bhubaneswar, Odisha, India
2Kalinga Institute of Social Sciences (KISS) Deemed to Be University, Bhubaneswar, Odisha, India
*Corresponding author.
*Corresponding author. Email: snigdharani.panda@kiss.ac.in
Corresponding Authors
Sushanta Kumar Tarai, Snigdharani Panda
Available Online 29 April 2026.
DOI
10.2991/978-94-6239-660-9_20How to use a DOI?
Keywords
Consumer behaviour; Organic Agriculture; Sustainable marketing; Transparency
Abstract

Sustainable marketing strategies are necessary to promote organic agricultural products in a market that is growing more environmentally conscious. The primary objective of this is to identify and evaluate effective marketing strategies for sustainable and organic agricultural products. Current chapter involves a mixed method approaches, including some reviews of literatures, survey of consumers for data collections and some case studies of successful organic product campaigns. After using some statistical tools like regression analysis and exploratory factor analysis, the chapter finds the impact of consumer behaviour and the effectiveness of various marketing strategies. Moreover, the chapter conclude with the finding of transparency of eco-labelling and consumer education.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Management Research (ICMR 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
29 April 2026
ISBN
978-94-6239-660-9
ISSN
2352-5428
DOI
10.2991/978-94-6239-660-9_20How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sushanta Kumar Tarai
AU  - Snigdharani Panda
PY  - 2026
DA  - 2026/04/29
TI  - Sustainable Marketing Practices Strategies for Promoting Organic Agricultural Products
BT  - Proceedings of the International Conference on Management Research (ICMR 2025)
PB  - Atlantis Press
SP  - 395
EP  - 408
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-660-9_20
DO  - 10.2991/978-94-6239-660-9_20
ID  - Tarai2026
ER  -