Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)

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Research on Influencing Factors of Hema Fresh E-Commerce Logistics Service Quality Based on AHP and Fuzzy Comprehensive Evaluation

Authors
Feiyan Shi1, *, Xiaolin Guo1
1School of Logistics, Chengdu University of Information Technology, Chengdu, China
*Corresponding author. Email: sfysss123@163.com
Corresponding Author
Feiyan Shi
Available Online 15 December 2022.
DOI
10.2991/978-94-6463-038-1_16How to use a DOI?
Keywords
Fresh e-commerce logistics; logistics service quality; influencing factors
Abstract

Due to the rapid development of the fresh food e-commerce industry, the problems of fresh food e-commerce logistics are also emerging. In order to effectively reduce the logistics service quality problem of fresh food e-commerce, this paper takes Hema fresh e-commerce as an example, determines the weight of each index through the analytic hierarchy process, and evaluates the development degree of each influencing factor based on the fuzzy comprehensive evaluation method. The results show that, in the operating environment of Hema Fresh e-commerce, the service awareness of employees has the most important impact on the quality of logistics services, and the development environment of Hema Fresh e-commerce has a good economic foundation. This research can provide a reference for fresh food e-commerce enterprises to improve service quality and logistics operation efficiency.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)
Series
Atlantis Highlights in Engineering
Publication Date
15 December 2022
ISBN
10.2991/978-94-6463-038-1_16
ISSN
2589-4943
DOI
10.2991/978-94-6463-038-1_16How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Feiyan Shi
AU  - Xiaolin Guo
PY  - 2022
DA  - 2022/12/15
TI  - Research on Influencing Factors of Hema Fresh E-Commerce Logistics Service Quality Based on AHP and Fuzzy Comprehensive Evaluation
BT  - Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)
PB  - Atlantis Press
SP  - 153
EP  - 159
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-038-1_16
DO  - 10.2991/978-94-6463-038-1_16
ID  - Shi2022
ER  -