The Influence of Lifestyle and Product Attractiveness on Purchasing Decisions at Coffee Shop in Blora Regency
- https://doi.org/10.2991/aebmr.k.220602.003How to use a DOI?
- Coffee Shop; Lifestyle; Product Attractiveness; Purchase Decisions
The coffee shop business in Blora Regency has been growing into promisingly business as it attracts many coffee consumers to purchase coffee products at the coffee shop frequently. This study means to decide the impact of way of life and engaging quality of the item on buying choices at cafe in Blora Regency. The strategy used in the research was quantitative-correlational plan. The number of population in the research was bistro clients in Blora Regency. Incidental testing was used in this research because of the unlimited population and fulfilment of the respondent’s rules. Polls were created utilizing Likert Scale 5 and data gathered were from 122 respondents who have fulfilled the requirements. Various straight relapses were directed to test the speculation of the exploration. The result of this study showed that: 1) Lifestyle has a positive and critical impact on buying choices at the Coffee Shop (t count 4.976 > 1.657). 2) Engaging quality of the productto some extent has a positive and huge impact on buying choices at the Coffee Shop (t count is 9.355 > 1.657). 3) Lifestyle and product attractiveness significantly affect purchasing decisions at the Coffee Shop (Significance value of 0.000 > 0.05). This research is contributed to consumer behavior at coffee shop products in Blora Regency, especially from the variable of lifestyle and product attractiveness.
- © 2022 The Authors. Published by Atlantis Press International B.V.
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Cite this article
TY - CONF AU - Devita Rizky Aprillia AU - Rochman Hadi Mustofa PY - 2022 DA - 2022/06/13 TI - The Influence of Lifestyle and Product Attractiveness on Purchasing Decisions at Coffee Shop in Blora Regency BT - Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022) PB - Atlantis Press SP - 15 EP - 24 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220602.003 DO - https://doi.org/10.2991/aebmr.k.220602.003 ID - Aprillia2022 ER -