Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)

The Influence of Lifestyle and Product Attractiveness on Purchasing Decisions at Coffee Shop in Blora Regency

Authors
Devita Rizky Aprillia1, Rochman Hadi Mustofa2, *
1,2Universitas Muhammadiyah Surakarta, Surakarta, Indonesia
*Corresponding author. Email: rhm341@ums.id
Corresponding Author
Rochman Hadi Mustofa
Available Online 13 June 2022.
DOI
https://doi.org/10.2991/aebmr.k.220602.003How to use a DOI?
Keywords
Coffee Shop; Lifestyle; Product Attractiveness; Purchase Decisions
Abstract

The coffee shop business in Blora Regency has been growing into promisingly business as it attracts many coffee consumers to purchase coffee products at the coffee shop frequently. This study means to decide the impact of way of life and engaging quality of the item on buying choices at cafe in Blora Regency. The strategy used in the research was quantitative-correlational plan. The number of population in the research was bistro clients in Blora Regency. Incidental testing was used in this research because of the unlimited population and fulfilment of the respondent’s rules. Polls were created utilizing Likert Scale 5 and data gathered were from 122 respondents who have fulfilled the requirements. Various straight relapses were directed to test the speculation of the exploration. The result of this study showed that: 1) Lifestyle has a positive and critical impact on buying choices at the Coffee Shop (t count 4.976 > 1.657). 2) Engaging quality of the productto some extent has a positive and huge impact on buying choices at the Coffee Shop (t count is 9.355 > 1.657). 3) Lifestyle and product attractiveness significantly affect purchasing decisions at the Coffee Shop (Significance value of 0.000 > 0.05). This research is contributed to consumer behavior at coffee shop products in Blora Regency, especially from the variable of lifestyle and product attractiveness.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
13 June 2022
ISBN
978-94-6239-582-4
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220602.003How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Devita Rizky Aprillia
AU  - Rochman Hadi Mustofa
PY  - 2022
DA  - 2022/06/13
TI  - The Influence of Lifestyle and Product Attractiveness on Purchasing Decisions at Coffee Shop in Blora Regency
BT  - Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)
PB  - Atlantis Press
SP  - 15
EP  - 24
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220602.003
DO  - https://doi.org/10.2991/aebmr.k.220602.003
ID  - Aprillia2022
ER  -