Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)

Influence Analysis of Customer Ratings Reviews Online, Free Shipping Promotion and Discount Promotion on Purchasing Decisions in E-Commerce

Authors
Niken Puji Astuti1, Ihwan Susila2, *
12Universitas Muhammadiyah Surakarta
*Corresponding author. Email: Ihwan.susila@ums.ac.id
Corresponding Author
Ihwan Susila
Available Online 13 June 2022.
DOI
https://doi.org/10.2991/aebmr.k.220602.006How to use a DOI?
Keywords
Rating Review; Free Shipping Promotion; Discount Promotion; Purchase Decision
Abstract

This study aims to determine the effect of review rating, free shipping promotion, and discount promotion. This research is quantitative research. The population in this study are e-commerce users. The number of samples in this study was 169 respondents, the data collection method used non-probability sampling with purposive sampling type where the researcher determined the sampling with special criteria. Methods of data collection using a questionnaire. Data analysis techniques in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, coefficient of determination test R Square, analyze fit model (F test), regression coefficient test and partial hypothesis test (t-test). The results indicate that the significant relationship with customer rating reviews online and discount promotion influence purchasing decision. However free shipping promotion was not found to have significant relationship with purchasing decision.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
13 June 2022
ISBN
978-94-6239-582-4
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220602.006How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Niken Puji Astuti
AU  - Ihwan Susila
PY  - 2022
DA  - 2022/06/13
TI  - Influence Analysis of Customer Ratings Reviews Online, Free Shipping Promotion and Discount Promotion on Purchasing Decisions in E-Commerce
BT  - Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)
PB  - Atlantis Press
SP  - 38
EP  - 46
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220602.006
DO  - https://doi.org/10.2991/aebmr.k.220602.006
ID  - Astuti2022
ER  -