Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)

Evaluation and Design of GoniGoni Business Model Using Business Model Canvas

Authors
Yosafat Hia1, Farda Hasun2, *, Sinta Aryani3
1,2,3Telkom University
*Corresponding author. Email: fardahasun@telkomuniversity.ac.id
Corresponding Author
Farda Hasun
Available Online 13 June 2022.
DOI
https://doi.org/10.2991/aebmr.k.220602.013How to use a DOI?
Keywords
Business Model; Start Up; GoniGoni; Business Model Canvas
Abstract

GoniGoni is one of the start-ups engaged in waste management that creates business value from people who want to turn their waste into economic value. Start-up GoniGoni provides a waste management system from source to end by optimizing the role of waste recyclers by using appropriate technology to create a recycling chain. GoniGoni.id has several services such as Goni Menabung, Gonicorner and Gonivercon. However, to increase the value proposition and reach new customers, a proper management strategy and business modelling are needed for this start-up. To help GoniGoni develop its business, this research was carried out to evaluate the business model of GoniGoni using Business Model Canvas. The first step in conducting this research is mapping the start-up’s existing business model where the data is obtained from observations and interviews. The next step is conducting customer profiling by doing interviews with customers, which is followed by conducting an analysis of the business environment using data from a literature study. All data is used to do business model evaluation by using SWOT analysis, which is done for all nine blocks that are classified into four groups: value proposition, infrastructure, customer interface, and cost-revenue. The result of SWOT analysis then is used to formulate strategies, which is used to design the value proposition canvas and business model canvas. This research is expected to help GoniGoni to focus on the most important business elements and will have the greatest impact on driving start-up growth. The improvement proposed in this research includes improvement in the blocks of customer segment, value proposition, revenue streams and all related blocks.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
13 June 2022
ISBN
978-94-6239-582-4
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220602.013How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Yosafat Hia
AU  - Farda Hasun
AU  - Sinta Aryani
PY  - 2022
DA  - 2022/06/13
TI  - Evaluation and Design of GoniGoni Business Model Using Business Model Canvas
BT  - Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)
PB  - Atlantis Press
SP  - 88
EP  - 97
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220602.013
DO  - https://doi.org/10.2991/aebmr.k.220602.013
ID  - Hia2022
ER  -