Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)

The Effect of Store Image on Purchase Intention Mediated by Perceived Value and Brand Awareness

(Empirical Study on Retail Store Consumers in Surakarta)

Authors
Muhammad Rizal1, Edy Purwo Saputro*, 1, Muhammad Wahyuddin1, Novel Idris Abas1
1Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia
*Corresponding author. Email: eps135@ums.ac.id
Corresponding Author
Edy Purwo Saputro
Available Online 13 June 2022.
DOI
https://doi.org/10.2991/aebmr.k.220602.040How to use a DOI?
Keywords
Store Image; Purchase Intention; Perceived Value; Brand Awareness
Abstract

Modernization, lifestyle and human needs have caused a shift in consumer shopping behavior towards the retail market. The rapid development of the retail business indicates a potential for strong market competition. This study aims to analyze the effect of store image on purchase intention mediated by perceived value and brand awareness. The sample in this study was 221 consumers of retail stores in Surakarta. The sampling technique in this study was non-probability sampling with purposive sampling. The data analysis method used was Structural Equation Modeling (SEM) with Partial Least Square (PLS) using software analysis SmartPLS 3.0. This study indicated that store image had a positive and significant effect on purchase intention, and value perceptions and brand awareness mediated the influence of store image on purchase intention.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
13 June 2022
ISBN
978-94-6239-582-4
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220602.040How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Muhammad Rizal
AU  - Edy Purwo Saputro
AU  - Muhammad Wahyuddin
AU  - Novel Idris Abas
PY  - 2022
DA  - 2022/06/13
TI  - The Effect of Store Image on Purchase Intention Mediated by Perceived Value and Brand Awareness
BT  - Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022)
PB  - Atlantis Press
SP  - 304
EP  - 312
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220602.040
DO  - https://doi.org/10.2991/aebmr.k.220602.040
ID  - Rizal2022
ER  -