Proceedings of the 2018 International Conference on Economy, Management and Entrepreneurship (ICOEME 2018)

The Status and Countermeasures of Rural E-commerce in Shandong Province Based on SWOT Analysis

Authors
Sun Peng
Corresponding Author
Sun Peng
Available Online November 2018.
DOI
10.2991/icoeme-18.2018.77How to use a DOI?
Keywords
rural e-commerce; Shandong Province; SWOT analysis
Abstract

The development process of rural e-commerce in Shandong Province is relatively short, the relevant experience is insufficient, and the policies and systems are still not perfect. At present, while rural e-commerce is developing rapidly, the survival and development faces many challenges. Using SWOT analysis method, the system summarizes the advantages, disadvantages, opportunities and challenges that affect the development of rural e-commerce in Shandong Province, and on this basis, proposes countermeasures to promote the development of rural e-commerce in Shandong Province.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2018 International Conference on Economy, Management and Entrepreneurship (ICOEME 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
November 2018
ISBN
10.2991/icoeme-18.2018.77
ISSN
2352-5428
DOI
10.2991/icoeme-18.2018.77How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Sun Peng
PY  - 2018/11
DA  - 2018/11
TI  - The Status and Countermeasures of Rural E-commerce in Shandong Province Based on SWOT Analysis
BT  - Proceedings of the 2018 International Conference on Economy, Management and Entrepreneurship (ICOEME 2018)
PB  - Atlantis Press
SP  - 197
EP  - 199
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoeme-18.2018.77
DO  - 10.2991/icoeme-18.2018.77
ID  - Peng2018/11
ER  -