Proceedings of the 2nd International Conference on Economy, Management and Entrepreneurship (ICOEME 2019)

The Building of Foshan Culture-oriented City Brand from the Perspective of "the Belt and Road Initiative"

Authors
Minglei Jiang
Corresponding Author
Minglei Jiang
Available Online June 2019.
DOI
10.2991/icoeme-19.2019.83How to use a DOI?
Keywords
the Belt and Road Initiative; cultural oriented; city brand; Foshan; Guangdong-Hong Kong-Macao Greater Bay Area
Abstract

From the perspective of "the Belt and Road Initiative", the city brand building of Foshan is facing difficulties, such as the lack of cognition of city image, the cognitive breakdown of city image, and the convergence of city brand positioning. Based on the predicament and the construction strategy of Foshan culture-oriented city, this paper puts forward the relevant theories, paths and methods of brand building of Foshan culture-oriented city.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Economy, Management and Entrepreneurship (ICOEME 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
June 2019
ISBN
10.2991/icoeme-19.2019.83
ISSN
2352-5428
DOI
10.2991/icoeme-19.2019.83How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Minglei Jiang
PY  - 2019/06
DA  - 2019/06
TI  - The Building of Foshan Culture-oriented City Brand from the Perspective of "the Belt and Road Initiative"
BT  - Proceedings of the 2nd International Conference on Economy, Management and Entrepreneurship (ICOEME 2019)
PB  - Atlantis Press
SP  - 443
EP  - 451
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoeme-19.2019.83
DO  - 10.2991/icoeme-19.2019.83
ID  - Jiang2019/06
ER  -