Opportunities, Challenges and Countermeasures of Tourism Cooperation Between Fujian and Taiwan Against the Background of China (Fujian) Pilot Free Trade Zone

DOI

10.2991/icoeme-19.2019.93How to use a DOI?

Keywords

Fujian and Taiwan; tourism; cooperation; pilot free trade zone

Abstract

The establishment of China (Fujian) Pilot Free Trade Zone provides opportunities for the two-way flow of people from Fujian to Taiwan and the development of tourism market in the two places. But at the same time, it poses the challenges, for example, the tourism resources need to be integrated and planned, the tourism industry cooperation system needs to be improved and compound tourism talents in Fujian and Taiwan are in shortage, etc. Therefore, Fujian and Taiwan should jointly set up a marketing platform to vigorously build the brand system of "fresh Fujian" and consolidate the industrial foundation; deepen the reform and opening up of Fujian's tourism industry and build strategic alliance together; improve the competitiveness of Fujian's tourism service trade and conduct mutual training and education. This will promote the barrier-free flow of tourism talents from Fujian to Taiwan and strive to realize the deep connection of tourism cooperation between Fujian and Taiwan under the background of the free trade zone.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hong Wang
PY  - 2019/06
DA  - 2019/06
TI  - Opportunities, Challenges and Countermeasures of Tourism Cooperation Between Fujian and Taiwan Against the Background of China (Fujian) Pilot Free Trade Zone
BT  - Proceedings of the 2nd International Conference on Economy, Management and Entrepreneurship (ICOEME 2019)
PB  - Atlantis Press
SP  - 498
EP  - 501
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoeme-19.2019.93
DO  - 10.2991/icoeme-19.2019.93
ID  - Wang2019/06
ER  -