Study of the Consumer Life Style and the Shape Preference of Ming Style Furniture

DOI

10.2991/icoi-17.2017.1How to use a DOI?

Keywords

Ming Style Furniture, Lifestyle, AIOs, Preference degree

Abstract

This paper explored the preferences of Ming style furniture in different lifestyle. First, basedon the AIOs Lifestyle Scale, the questionnaire was constructed. And then though the factor analysis, cluster analysis and OnewayANOVA, the furniture consumption concept was evaluated, the lifestyle group was classified and renamed, At last, the different preferenceson Ming-style furniture were analyzed. "Pursuit of fashion" groups prefer a strong sense of curve and complex Ming-style furniture; "pragmatic taste" groups prefer straight, slim and simple Ming-style furniture; "conservative doctrine" groups have no obvious tendency on the preference of furniture shape.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuo-Fang Liu
AU  - Min Jiang
AU  - Jenn-Yang Lin
AU  - Zhang Yang
PY  - 2017/07
DA  - 2017/07
TI  - Study of the Consumer Life Style and the Shape Preference of Ming Style Furniture
BT  - Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)
PB  - Atlantis Press
SP  - 1
EP  - 7
SN  - 1951-6851
UR  - https://doi.org/10.2991/icoi-17.2017.1
DO  - 10.2991/icoi-17.2017.1
ID  - Liu2017/07
ER  -