Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)

Study of the Consumer Life Style and the Shape Preference of Ming Style Furniture

Authors
Shuo-Fang Liu, Min Jiang, Jenn-Yang Lin, Zhang Yang
Corresponding Author
Shuo-Fang Liu
Available Online July 2017.
DOI
https://doi.org/10.2991/icoi-17.2017.1How to use a DOI?
Keywords
Ming Style Furniture, Lifestyle, AIOs, Preference degree
Abstract
This paper explored the preferences of Ming style furniture in different lifestyle. First, basedon the AIOs Lifestyle Scale, the questionnaire was constructed. And then though the factor analysis, cluster analysis and OnewayANOVA, the furniture consumption concept was evaluated, the lifestyle group was classified and renamed, At last, the different preferenceson Ming-style furniture were analyzed. "Pursuit of fashion" groups prefer a strong sense of curve and complex Ming-style furniture; "pragmatic taste" groups prefer straight, slim and simple Ming-style furniture; "conservative doctrine" groups have no obvious tendency on the preference of furniture shape.
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Proceedings
2017 International Conference on Organizational Innovation (ICOI 2017)
Part of series
Advances in Intelligent Systems Research
Publication Date
July 2017
ISBN
978-94-6252-359-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/icoi-17.2017.1How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Shuo-Fang Liu
AU  - Min Jiang
AU  - Jenn-Yang Lin
AU  - Zhang Yang
PY  - 2017/07
DA  - 2017/07
TI  - Study of the Consumer Life Style and the Shape Preference of Ming Style Furniture
BT  - 2017 International Conference on Organizational Innovation (ICOI 2017)
PB  - Atlantis Press
SP  - 1
EP  - 7
SN  - 1951-6851
UR  - https://doi.org/10.2991/icoi-17.2017.1
DO  - https://doi.org/10.2991/icoi-17.2017.1
ID  - Liu2017/07
ER  -