Study of the Consumer Life Style and the Shape Preference of Ming Style Furniture
Shuo-Fang Liu, Min Jiang, Jenn-Yang Lin, Zhang Yang
Available Online July 2017.
- https://doi.org/10.2991/icoi-17.2017.1How to use a DOI?
- Ming Style Furniture, Lifestyle, AIOs, Preference degree
- This paper explored the preferences of Ming style furniture in different lifestyle. First, basedon the AIOs Lifestyle Scale, the questionnaire was constructed. And then though the factor analysis, cluster analysis and OnewayANOVA, the furniture consumption concept was evaluated, the lifestyle group was classified and renamed, At last, the different preferenceson Ming-style furniture were analyzed. "Pursuit of fashion" groups prefer a strong sense of curve and complex Ming-style furniture; "pragmatic taste" groups prefer straight, slim and simple Ming-style furniture; "conservative doctrine" groups have no obvious tendency on the preference of furniture shape.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Shuo-Fang Liu AU - Min Jiang AU - Jenn-Yang Lin AU - Zhang Yang PY - 2017/07 DA - 2017/07 TI - Study of the Consumer Life Style and the Shape Preference of Ming Style Furniture BT - 2017 International Conference on Organizational Innovation (ICOI 2017) PB - Atlantis Press SP - 1 EP - 7 SN - 1951-6851 UR - https://doi.org/10.2991/icoi-17.2017.1 DO - https://doi.org/10.2991/icoi-17.2017.1 ID - Liu2017/07 ER -