Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)

A Study of Taiwanese Design Student's Preference and Imagery for Textures of "Tujia brocade"

Authors
Wei Chow, Meng-Dar Shieh
Corresponding Author
Wei Chow
Available Online July 2017.
DOI
https://doi.org/10.2991/icoi-17.2017.5How to use a DOI?
Keywords
Taiwanese design student, Tujia brocade, preference and imagery.
Abstract
Tujia minority is located at the border of four provinces including Hunan, Hubei, Sichuan, and Guizhou. With long-term historical and cultural influences, Tujia minority eventually formed its own unique style of folk craftworks, among which the "Tujia brocade" is one of the most representative art form. The research target in this study is the "Tujia brocade" textures within which six patterns are selected for investigation. The purpose is to investigate Taiwanese design students' preference and imagery for the "Tujia brocade" textures. This study was conducted with several approaches including documentary analyses, professional interviewing, and questionnaire surveys. Opinions available in references and discussions by professionals and scholars were collected for analysis and conclusion. Eleven samples for the questionnaire survey were selected by simple random sampling. The semantic-difference approach was used to design the questionnaire of imagery and the degree of preference. Some Taiwanese design students were selected as the questionnaire survey target and the effective sample size is 52. The research results were arranged by using the descriptive statistics. It was found from the research results that, there are more apparent differences in the subjects' imagery perception from the "geometrical" and "regular" aspects. They incline to consist with each other from the "decorative" and "ethical" aspects. For the degree of preference, the subjects prefer the "Tujia brocade" textures which are more of the "animal-themed type", "plant-themed type", and "custom- and tradition-themed type".
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Proceedings
2017 International Conference on Organizational Innovation (ICOI 2017)
Part of series
Advances in Intelligent Systems Research
Publication Date
July 2017
ISBN
978-94-6252-359-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/icoi-17.2017.5How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Wei Chow
AU  - Meng-Dar Shieh
PY  - 2017/07
DA  - 2017/07
TI  - A Study of Taiwanese Design Student's Preference and Imagery for Textures of "Tujia brocade"
BT  - 2017 International Conference on Organizational Innovation (ICOI 2017)
PB  - Atlantis Press
SP  - 23
EP  - 27
SN  - 1951-6851
UR  - https://doi.org/10.2991/icoi-17.2017.5
DO  - https://doi.org/10.2991/icoi-17.2017.5
ID  - Chow2017/07
ER  -