Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)

Application of Analytic Hierarchy Process to the tourism factory DIY experiential value evaluation

Authors
Ying-Jye Lee, Ching-I Chen
Corresponding Author
Ying-Jye Lee
Available Online July 2017.
DOI
https://doi.org/10.2991/icoi-17.2017.37How to use a DOI?
Keywords
DIY, experiential value, tourism factory, Analytic Hierarchy Process
Abstract
The theory of experiential marketing combined with the viewpoints of consumer behavior, local innovation, and cultural value are applied in this study, through in-depth interview, to extract semantic and vocabulary of tourists and businesses participating in DIY experience. It intends to discuss the value factors and organize the evaluation indices and the dimensions of value, test the content validity with expert questionnaire, and apply Analytic Hierarchy Process to calculate the weight and order of tourism factory DIY experiential value evaluation indices as well as to construct the DIY experiential value evaluation model with two major dimensions of experience quality and emotional gain, with higher importance, and two sub-dimensions of price function and social service, with lower importance, where playfulness presents the largest influence. Three findings are proposed in this study. First, the intangible gain of DIY is higher than the tangible gain. Second, the experiential value is led by tourists' self-consciousness. Third, the goods coverage is expanded outside the activity to form the comprehensive service. The fitting method and key points could offer reference for the industry related personnel for making decisions.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2017 International Conference on Organizational Innovation (ICOI 2017)
Part of series
Advances in Intelligent Systems Research
Publication Date
July 2017
ISBN
978-94-6252-359-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/icoi-17.2017.37How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ying-Jye Lee
AU  - Ching-I Chen
PY  - 2017/07
DA  - 2017/07
TI  - Application of Analytic Hierarchy Process to the tourism factory DIY experiential value evaluation
BT  - 2017 International Conference on Organizational Innovation (ICOI 2017)
PB  - Atlantis Press
SP  - 213
EP  - 220
SN  - 1951-6851
UR  - https://doi.org/10.2991/icoi-17.2017.37
DO  - https://doi.org/10.2991/icoi-17.2017.37
ID  - Lee2017/07
ER  -