How to Promote Product Quality?
Gao Su, Li-Shan Chen, Shenghao Lin
Available Online July 2017.
- https://doi.org/10.2991/icoi-17.2017.46How to use a DOI?
- Product Quality, Artificial Intelligence, Quantitative Method, Marketing Strategy
- There is a large amount of literature discussing the issues regarding promotion and how important the key factors are. Most of the existing researches use the exact data to analyze problems, but there always exist various uncertainties in real-world problems. It is usually hard to define a traditional quantitative approach to solve these problems. Our research incorporates method to identify affecting promotion and to analyze the pairwise relationships of these factors via the relevant mathematical models. According to the results of this study, we conclude that employing the proposed approach to identify promoting to provide top managers with reference to draw up the marketing strategies.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Gao Su AU - Li-Shan Chen AU - Shenghao Lin PY - 2017/07 DA - 2017/07 TI - How to Promote Product Quality? BT - 2017 International Conference on Organizational Innovation (ICOI 2017) PB - Atlantis Press SP - 272 EP - 274 SN - 1951-6851 UR - https://doi.org/10.2991/icoi-17.2017.46 DO - https://doi.org/10.2991/icoi-17.2017.46 ID - Su2017/07 ER -