Application of Transaction Cost Theory on Repurchase Intention
Available Online July 2017.
- https://doi.org/10.2991/icoi-17.2017.55How to use a DOI?
- Transaction Cost Theory, Repurchase, Impulse Buying, Quanxi, Ethnic Resource Introduction
- This study presents a theoretical model for understanding repurchase intention for customers. An empirical study was conducted to examine the model. The results indicate that customers' intention to repurchase online is negatively associated with their perceived transaction cost, and perceived transaction cost is associated with resources of ethnic, personal, and indirect quanxi. Furthermore, impulse buying, and environment will influence repurchase intention when customers consider online shopping. According to the results of empirical study, implications and suggestion for future research are discussed.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Li-Shan Chen PY - 2017/07 DA - 2017/07 TI - Application of Transaction Cost Theory on Repurchase Intention BT - 2017 International Conference on Organizational Innovation (ICOI 2017) PB - Atlantis Press SP - 323 EP - 326 SN - 1951-6851 UR - https://doi.org/10.2991/icoi-17.2017.55 DO - https://doi.org/10.2991/icoi-17.2017.55 ID - Chen2017/07 ER -