Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)

Application of Transaction Cost Theory on Repurchase Intention

Authors
Li-Shan Chen
Corresponding Author
Li-Shan Chen
Available Online July 2017.
DOI
https://doi.org/10.2991/icoi-17.2017.55How to use a DOI?
Keywords
Transaction Cost Theory, Repurchase, Impulse Buying, Quanxi, Ethnic Resource Introduction
Abstract
This study presents a theoretical model for understanding repurchase intention for customers. An empirical study was conducted to examine the model. The results indicate that customers' intention to repurchase online is negatively associated with their perceived transaction cost, and perceived transaction cost is associated with resources of ethnic, personal, and indirect quanxi. Furthermore, impulse buying, and environment will influence repurchase intention when customers consider online shopping. According to the results of empirical study, implications and suggestion for future research are discussed.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2017 International Conference on Organizational Innovation (ICOI 2017)
Part of series
Advances in Intelligent Systems Research
Publication Date
July 2017
ISBN
978-94-6252-359-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/icoi-17.2017.55How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Li-Shan Chen
PY  - 2017/07
DA  - 2017/07
TI  - Application of Transaction Cost Theory on Repurchase Intention
BT  - 2017 International Conference on Organizational Innovation (ICOI 2017)
PB  - Atlantis Press
SP  - 323
EP  - 326
SN  - 1951-6851
UR  - https://doi.org/10.2991/icoi-17.2017.55
DO  - https://doi.org/10.2991/icoi-17.2017.55
ID  - Chen2017/07
ER  -