The effect of Jaycustomer misbehaviour on the Mehrabian-Russell Model
Hao-Te Lu, Pi-Yueh Cheng, Yi-Chou Wang
Available Online July 2017.
- https://doi.org/10.2991/icoi-17.2017.60How to use a DOI?
- Mehrabian-Russell Model; Atmospherics, Emotional Response, Behavioural Intention, Themed Restaurant, Jaycustomer
- While the Mehrabian-Russell model has been widely discussed in service research, no attempt has been made to identify moderating factors for this model. The current study provides a more comprehensive view in an attempt to explore the impact of an exogenous variable on the model. A personally administered questionnaire was designed for patrons of themed restaurants. Overall, 265 responses were collected and used in this study. As expected, customers' emotional responses mediate the relationship between atmosphere and customers' behavioural intentions. Although this study cannot prove that jaycustomer misbehaviours have a negative moderating effect on the model, it is still possible to produce some interesting arguments.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Hao-Te Lu AU - Pi-Yueh Cheng AU - Yi-Chou Wang PY - 2017/07 DA - 2017/07 TI - The effect of Jaycustomer misbehaviour on the Mehrabian-Russell Model BT - 2017 International Conference on Organizational Innovation (ICOI 2017) PB - Atlantis Press SP - 346 EP - 353 SN - 1951-6851 UR - https://doi.org/10.2991/icoi-17.2017.60 DO - https://doi.org/10.2991/icoi-17.2017.60 ID - Lu2017/07 ER -