Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)

The effect of Jaycustomer misbehaviour on the Mehrabian-Russell Model

Authors
Hao-Te Lu, Pi-Yueh Cheng, Yi-Chou Wang
Corresponding Author
Hao-Te Lu
Available Online July 2017.
DOI
https://doi.org/10.2991/icoi-17.2017.60How to use a DOI?
Keywords
Mehrabian-Russell Model; Atmospherics, Emotional Response, Behavioural Intention, Themed Restaurant, Jaycustomer
Abstract
While the Mehrabian-Russell model has been widely discussed in service research, no attempt has been made to identify moderating factors for this model. The current study provides a more comprehensive view in an attempt to explore the impact of an exogenous variable on the model. A personally administered questionnaire was designed for patrons of themed restaurants. Overall, 265 responses were collected and used in this study. As expected, customers' emotional responses mediate the relationship between atmosphere and customers' behavioural intentions. Although this study cannot prove that jaycustomer misbehaviours have a negative moderating effect on the model, it is still possible to produce some interesting arguments.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2017 International Conference on Organizational Innovation (ICOI 2017)
Part of series
Advances in Intelligent Systems Research
Publication Date
July 2017
ISBN
978-94-6252-359-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/icoi-17.2017.60How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Hao-Te Lu
AU  - Pi-Yueh Cheng
AU  - Yi-Chou Wang
PY  - 2017/07
DA  - 2017/07
TI  - The effect of Jaycustomer misbehaviour on the Mehrabian-Russell Model
BT  - 2017 International Conference on Organizational Innovation (ICOI 2017)
PB  - Atlantis Press
SP  - 346
EP  - 353
SN  - 1951-6851
UR  - https://doi.org/10.2991/icoi-17.2017.60
DO  - https://doi.org/10.2991/icoi-17.2017.60
ID  - Lu2017/07
ER  -