The use of mid-roll advertisements on YouTube keeps on increasing, along with the increasing number of YouTube viewers. Especially with the COVID-19 pandemic which has caused people to spend more and more time on social media such as YouTube. Online Travel Agent industry has been one of the business...

The potential of e-commerce is vast in supporting consumption-driven Indonesian economics. E-commerce has also become the leading marketing platform for SMEs during the Covid-19 pandemic. Although supported by growing and dynamic e-commerce start-up ecosystem, Indonesian e-commerce still has several...

Food is always close to us, along with the growing population, the food business will continue to grow. During the Covid-19 Pandemic, even though many people stay at home, they occasionally want to buy their favorite food outside the home, whether it’s buying directly onsite or online. The aspect categorization...

There are things that are interesting to research regarding the provision of web-based services to institutions such as campus namely the Institute of Technology Sepuluh Nopember (ITS) as an option in contrast to serving understudies during Coronavirus. Through the UTAUT approach this research will describe...

With the fast expansion of online purchasing, particularly in the online marketplace, a better knowledge of impulsive online purchases is becoming increasingly crucial. Using Shopee customers as a case study, this study examines the impact of elements in an intrinsic factor, such as personality traits,...

As the use of the internet has become massive, social networking sites cannot be separated from the lives of Indonesian people. Social networking sites have succeeded in facilitating online business activities. That fact drives social networking sites to transform their function and features to become...

Indonesia government has an aggressive strategy in promoting potential tourism area to increase the national revenue and to develop the local economy. North Sumatera is one of the provinces that had been designated as a centre of tourism industry with Lake Toba as the main tourism site attraction. There...

The existence of Coronavirus which is known as Covid-19 and The Government’s decision to implement social distancing to deal with the spread of Covid-19 has changed people’s lifestyle including restricting restaurants and cafes to serve dine-in. These restrictions affected a decrease in the business’s...