The Relationship of Visual Campaign and Pappaseng Makkiade Values with the Dimensions of Self-Awareness among Adolescent Online Gamblers through SEM

DOI

10.2991/978-2-38476-595-9_13How to use a DOI?

Keywords

Visual campaign; Pappaseng Makkiade; self-awareness; online gambling; Structural Equation Modeling

Abstract

This study analyzes the relationship between visual campaigns and Pappaseng Makkiade values with the dimensions of self-awareness among adolescents engaged in online gambling using an explanatory quantitative approach. The research employs a Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) method to examine the structural relationships between visual campaigns, Pappaseng Makkiade values, and adolescents’ self-awareness dimensions (cognitive, emotional, and reflective). The study is motivated by the rising prevalence of online gambling among Indonesian adolescents, which negatively impacts mental health, moral integrity, and risky behaviors. The local wisdom of Bugis culture, particularly Pappaseng Makkiade is believed to function as a moral safeguard against deviant behavior. Data were collected through a survey of 300 adolescents aged 15–19 years in Bone Regency who were identified as having accessed online gambling platforms. The research instruments consisted of Likert-scale questionnaires measuring visual campaign exposure, internalization of Pappaseng Makkiade values, and self-awareness dimensions. The SEM analysis produced a model with adequate goodness of fit (χ² = 112.37; CFI = 0.95), indicating that visual campaigns significantly influence self-awareness (β = 0.41), and that this relationship is strengthened through the internalization of Pappaseng Makkiade values (β = 0.53). These findings confirm that integrating modern media strategies with local wisdom not only enhances adolescents’ cognitive awareness of the risks of online gambling but also reinforces moral reflection rooted in cultural identity. This approach is recommended as a preventive intervention model that can be adapted and replicated in other regions with diverse cultural contexts.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Andi Muhammad Mahfud
AU  - Andi Muhammad Irfan Taufan Asfar
AU  - Andi Muhamad Iqbal Akbar Asfar
AU  - Andi Nurannisa
PY  - 2026
DA  - 2026/07/08
TI  - The Relationship of Visual Campaign and Pappaseng Makkiade Values with the Dimensions of Self-Awareness among Adolescent Online Gamblers through SEM
BT  - Proceedings of the  International Conference on Contemporary Risk Studies (ICONIC-RS 2025)
PB  - Atlantis Press
SP  - 168
EP  - 175
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-595-9_13
DO  - 10.2991/978-2-38476-595-9_13
ID  - Mahfud2026
ER  -