The Concept and Steps of Personal Selling
- 10.2991/iconies-18.2019.43How to use a DOI?
- Personal Selling, Ensure Sales, Salespeople
Personal selling has long been recognized as the oldest and perhaps the most crucial component of the promotion mix. Personal selling can be defined as an oral presentation in a conversation with one or more potential buyer to ensure sales. Persuading customers to buy goods or services personally as a marketing process can be defined as personal selling. One of the most potent elements in the promotion mix is salesmanship, a term used to indicate activities of personal selling. There are some opinions expressed about the steps in the sales process on personal selling. This theory and reviewed studies from expert opinion suggested some of the steps being taken in personal selling. Some opinions from the experts are different from each other. On the other hand, some things must be done to achieve success regarding personal selling by salespeople
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Fani Firmansyah AU - Margono S AU - Fatchur Rohman AU - Nur Khusniyah PY - 2019/10 DA - 2019/10 TI - The Concept and Steps of Personal Selling BT - Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018) PB - Atlantis Press SP - 225 EP - 232 SN - 2352-5428 UR - https://doi.org/10.2991/iconies-18.2019.43 DO - 10.2991/iconies-18.2019.43 ID - Firmansyah2019/10 ER -