Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018)

The Concept and Steps of Personal Selling

Authors
Fani Firmansyah, Margono S, Fatchur Rohman, Nur Khusniyah
Corresponding Author
Fani Firmansyah
Available Online October 2019.
DOI
10.2991/iconies-18.2019.43How to use a DOI?
Keywords
Personal Selling, Ensure Sales, Salespeople
Abstract

Personal selling has long been recognized as the oldest and perhaps the most crucial component of the promotion mix. Personal selling can be defined as an oral presentation in a conversation with one or more potential buyer to ensure sales. Persuading customers to buy goods or services personally as a marketing process can be defined as personal selling. One of the most potent elements in the promotion mix is salesmanship, a term used to indicate activities of personal selling. There are some opinions expressed about the steps in the sales process on personal selling. This theory and reviewed studies from expert opinion suggested some of the steps being taken in personal selling. Some opinions from the experts are different from each other. On the other hand, some things must be done to achieve success regarding personal selling by salespeople

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
October 2019
ISBN
10.2991/iconies-18.2019.43
ISSN
2352-5428
DOI
10.2991/iconies-18.2019.43How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Fani Firmansyah
AU  - Margono S
AU  - Fatchur Rohman
AU  - Nur Khusniyah
PY  - 2019/10
DA  - 2019/10
TI  - The Concept and Steps of Personal Selling
BT  - Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018)
PB  - Atlantis Press
SP  - 225
EP  - 232
SN  - 2352-5428
UR  - https://doi.org/10.2991/iconies-18.2019.43
DO  - 10.2991/iconies-18.2019.43
ID  - Firmansyah2019/10
ER  -