Implementations of Sharia Business Strategy Development through Sharia Multilevel Marketing Schemes In Hajj and Umrah Travel Agencies

DOI

10.2991/iconies-18.2019.60How to use a DOI?

Keywords

Sharia Business, Strategy, Multilevel Marketing, Travel Agencies.

Abstract

Over time, the development of the Sharia business model continues to develop, including in terms of marketing strategies. Sharia multilevel marketing strategies are also used in the business of Hajj and Umrah travel agents as a way to get a significant number of customers. This study is intended to find out how the implementation of Islamic business schemes with multilevel marketing strategy has been practiced by Hajj and Umrah travel, especially at PT. Arminareka Perdana. This study uses a descriptive qualitative research approach with explanatory case studies as the type of qualitative research used. The reference in this paper is the practice of tiered direct sales by PT. Arminareka where the practice is using the Ju'alah agreement and the reference of the DSN fatwa no: 83 / DSN-MU / 2012. The results of this study conclude that Multilevel Marketing is permissible if applying a tiered direct selling system and using the Ju'alah contract

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Shofie Amilia Budi Rachmawati
AU  - Nur Rizqi Febriandika
PY  - 2019/10
DA  - 2019/10
TI  - Implementations of Sharia Business Strategy Development through Sharia Multilevel Marketing Schemes In Hajj and Umrah Travel Agencies
BT  - Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018)
PB  - Atlantis Press
SP  - 303
EP  - 306
SN  - 2352-5428
UR  - https://doi.org/10.2991/iconies-18.2019.60
DO  - 10.2991/iconies-18.2019.60
ID  - Rachmawati2019/10
ER  -