Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018)

Strategy of Selling Price, Innovation, and Values Contained in Business of Batik Genthongan

Authors
Yuni Rimawati, Robiatul Auliyah
Corresponding Author
Yuni Rimawati
Available Online October 2019.
DOI
10.2991/iconies-18.2019.68How to use a DOI?
Keywords
Batik, selling price
Abstract

Batik is not only a clothing product but also a work of art. This study aims to gain an understanding of business innovation and Batik Genthongan selling price strategy. Besides, this research seeks to explore the values contained in business innovation and strategy. The approach used in this research is the phenomenology approach. Business innovation conducted by JC founder is the implementation of a profit-sharing system to the labors, the process and the philosophy of Batik so that founder JC can determine competitive selling price with the excellence of understanding to the product (product knowledge). While the values contained in the business run by JC founder to support orphans. This is tied as an expression of concern for orphans because the owner of JC has two biological children who happen to be orphans.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
October 2019
ISBN
978-94-6252-817-8
ISSN
2352-5428
DOI
10.2991/iconies-18.2019.68How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yuni Rimawati
AU  - Robiatul Auliyah
PY  - 2019/10
DA  - 2019/10
TI  - Strategy of Selling Price, Innovation, and Values Contained in Business of Batik Genthongan
BT  - Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018)
PB  - Atlantis Press
SP  - 339
EP  - 343
SN  - 2352-5428
UR  - https://doi.org/10.2991/iconies-18.2019.68
DO  - 10.2991/iconies-18.2019.68
ID  - Rimawati2019/10
ER  -