Strategy of Selling Price, Innovation, and Values Contained in Business of Batik Genthongan

DOI

10.2991/iconies-18.2019.68How to use a DOI?

Keywords

Batik, selling price

Abstract

Batik is not only a clothing product but also a work of art. This study aims to gain an understanding of business innovation and Batik Genthongan selling price strategy. Besides, this research seeks to explore the values contained in business innovation and strategy. The approach used in this research is the phenomenology approach. Business innovation conducted by JC founder is the implementation of a profit-sharing system to the labors, the process and the philosophy of Batik so that founder JC can determine competitive selling price with the excellence of understanding to the product (product knowledge). While the values contained in the business run by JC founder to support orphans. This is tied as an expression of concern for orphans because the owner of JC has two biological children who happen to be orphans.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuni Rimawati
AU  - Robiatul Auliyah
PY  - 2019/10
DA  - 2019/10
TI  - Strategy of Selling Price, Innovation, and Values Contained in Business of Batik Genthongan
BT  - Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018)
PB  - Atlantis Press
SP  - 339
EP  - 343
SN  - 2352-5428
UR  - https://doi.org/10.2991/iconies-18.2019.68
DO  - 10.2991/iconies-18.2019.68
ID  - Rimawati2019/10
ER  -