Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018)

The Role of Digital Marketing in Improving Sales to SMEs in Dealing with ASEAN Economic Community

Authors
Mohamad Trio Febriyantoro, Debby Arisandi
Corresponding Author
Mohamad Trio Febriyantoro
Available Online October 2019.
DOI
https://doi.org/10.2991/iconies-18.2019.70How to use a DOI?
Keywords
Digital marketing, sales, ASEAN Economic Community
Abstract

Technology continues to grow, and the benefits of the Internet increasingly felt for users who can not be separated from the Internet, including small and medium enterprises (SMEs) in utilizing information technology to run its business. An increasing number of competitors into consideration for business actors to innovate in winning the competition. In the era of the ASEAN Economic Community (AEC), SMEs are required to continue to develop their market potential as more and more foreign products are flooding the Indonesian market. The use of digital marketing to be the right solution for the perpetrators of SMEs, the use of the Internet in the promotion process is expected to increase sales volume for SMEs. The purpose of this research is generally to describe the impact of digital marketing on sales volume for SMEs in Batam. This study uses qualitative methods, using triangulation model, which combines structured interview method, in-depth interview, and observation on SMEs. Digital marketing makes it easy for SMEs to provide information and interact directly with consumers. Digital marketing is also expanding market share, increasing awareness, and increasing sales for SMEs.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
October 2019
ISBN
978-94-6252-817-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/iconies-18.2019.70How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Mohamad Trio Febriyantoro
AU  - Debby Arisandi
PY  - 2019/10
DA  - 2019/10
TI  - The Role of Digital Marketing in Improving Sales to SMEs in Dealing with ASEAN Economic Community
BT  - Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018)
PB  - Atlantis Press
SP  - 350
EP  - 355
SN  - 2352-5428
UR  - https://doi.org/10.2991/iconies-18.2019.70
DO  - https://doi.org/10.2991/iconies-18.2019.70
ID  - Febriyantoro2019/10
ER  -