The Role of Digital Marketing in Improving Sales to SMEs in Dealing with ASEAN Economic Community
- DOI
- 10.2991/iconies-18.2019.70How to use a DOI?
- Keywords
- Digital marketing, sales, ASEAN Economic Community
- Abstract
Technology continues to grow, and the benefits of the Internet increasingly felt for users who can not be separated from the Internet, including small and medium enterprises (SMEs) in utilizing information technology to run its business. An increasing number of competitors into consideration for business actors to innovate in winning the competition. In the era of the ASEAN Economic Community (AEC), SMEs are required to continue to develop their market potential as more and more foreign products are flooding the Indonesian market. The use of digital marketing to be the right solution for the perpetrators of SMEs, the use of the Internet in the promotion process is expected to increase sales volume for SMEs. The purpose of this research is generally to describe the impact of digital marketing on sales volume for SMEs in Batam. This study uses qualitative methods, using triangulation model, which combines structured interview method, in-depth interview, and observation on SMEs. Digital marketing makes it easy for SMEs to provide information and interact directly with consumers. Digital marketing is also expanding market share, increasing awareness, and increasing sales for SMEs.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Mohamad Trio Febriyantoro AU - Debby Arisandi PY - 2019/10 DA - 2019/10 TI - The Role of Digital Marketing in Improving Sales to SMEs in Dealing with ASEAN Economic Community BT - Proceedings of the 2018 International Conference on Islamic Economics and Business (ICONIES 2018) PB - Atlantis Press SP - 350 EP - 355 SN - 2352-5428 UR - https://doi.org/10.2991/iconies-18.2019.70 DO - 10.2991/iconies-18.2019.70 ID - Febriyantoro2019/10 ER -