Proceedings of the International Conference on Public Organization (ICONPO 2021)

Opportunities and Challenges of Digital Economy for Micro, Small, and Medium Enterprises Facing Pandemic Covid-19 in Indonesia: A Case Study

Authors
Helen Dian Fridayani1, *, Muhammad Iqbal1, Li-Chung Chiang2, Mardha Adhi Pratama3, Muhammad Eko Atmojo4
1Department of Political Science, National Cheng Kung University, Tainan, Taiwan
2Senior Lecturer at Institute of Political Economy, Department of Political Science, National Cheng Kung University, Tainan, Taiwan
3Policy Analyst at Planning and Finance Bureau, National institute of Public Administration, Indonesia
4Department of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta
*Corresponding author. Email: helendianfridayani@gmail.com
Corresponding Author
Helen Dian Fridayani
Available Online 1 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220209.012How to use a DOI?
Keywords
Covid-19 Pandemic; Digital Economy; Micro, Small, and Medium Enterprises; SWOT Analysis
Abstract

This article intends to examine the problems, potential, and challenges that Micro, Small, and Medium Enterprises face in coping with Pandemic COVID-19 in Indonesia, particularly in the Kulon Progo Regency, through the Digital Economy. The digital economy is predicted to promote product and service competitiveness. Indonesia has a Micro, Small, and Medium Enterprises sector that can serve as the backbone of the country’s economy and aid in its recovery, despite the economic volatility created by the Covid-19 outbreak. The SWOT analysis suggests that digital use is the most important issue for Micro, Small, and Medium Enterprises in Kulon Progo Regency. According to the survey, only 13% of Micro, Small, and Medium Enterprises use technology to run their enterprises. The digital economy’s strength has been demonstrated to be valuable, and its application can improve communication skills, interpersonal skills, and company operations and performance of Micro, Small, and Medium Enterprises.

On the other hand, the flaws are facilities that address the issue of restricted knowledge among players in Micro, Small, and Medium Enterprises. While the possibilities are numerous, many natural resources; many governments’ productive human resources; many partners working together to create MSMEs; more than one featured product Furthermore, the use of the digital economy aids in the development of a country’s economy. Finally, market availability is diminished by imported products of superior quality and are often even cheaper. It is a challenge for Micro, Small, and Medium Enterprises, and the government should create a favorable trading environment for them.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Public Organization (ICONPO 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
1 March 2022
ISBN
978-94-6239-544-2
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220209.012How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Helen Dian Fridayani
AU  - Muhammad Iqbal
AU  - Li-Chung Chiang
AU  - Mardha Adhi Pratama
AU  - Muhammad Eko Atmojo
PY  - 2022
DA  - 2022/03/01
TI  - Opportunities and Challenges of Digital Economy for Micro, Small, and Medium Enterprises Facing Pandemic Covid-19 in Indonesia: A Case Study
BT  - Proceedings of the International Conference on Public Organization (ICONPO 2021)
PB  - Atlantis Press
SP  - 83
EP  - 89
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220209.012
DO  - https://doi.org/10.2991/aebmr.k.220209.012
ID  - Fridayani2022
ER  -