Twitter in the 2020 Sleman Regent and Deputy Regent Election Campaign During the Covid-19 Pandemic
- https://doi.org/10.2991/aebmr.k.220209.031How to use a DOI?
- Campaign; Covid-19; Twitter
Elections during the Covid-19 pandemic are new in the history of modern politics. There are several adjustments in the implementation of elections, and one of them is the campaign stage. The campaign during the Covid-19 pandemic has severely restricted in-person meetings and prioritized the use of social media. This study aims to elaborate on the use of Twitter in the implementation of the campaign in the 2020 Sleman Regent and Deputy Regent Election. The unit of analysis in this study is the Twitter accounts of the candidates registered by the campaign team to the General Election Commission (KPU) of Sleman Regency and analyzed using qualitative analysis methods. From the Nvivo 12 Plus research software. Firstly, the findings from this study show that the touch power of campaigns using Twitter is wider than using conventional campaigns with direct face-to-face interaction. Second, the campaign using Twitter is a very effective form of a campaign to prevent the transmission of Covid-19. Third, Twitter campaigns can break the formal and rigid impression of the candidates for regent and deputy regent. Fourth, campaigns using social media are part of the candidates’ compliance with regulations regarding existing campaigns.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Trapsi Haryadi AU - Suswanta PY - 2022 DA - 2022/03/01 TI - Twitter in the 2020 Sleman Regent and Deputy Regent Election Campaign During the Covid-19 Pandemic BT - Proceedings of the International Conference on Public Organization (ICONPO 2021) PB - Atlantis Press SP - 241 EP - 247 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220209.031 DO - https://doi.org/10.2991/aebmr.k.220209.031 ID - Haryadi2022 ER -