Proceedings of the International Conference on Public Organization (ICONPO 2021)

Twitter in the 2020 Sleman Regent and Deputy Regent Election Campaign During the Covid-19 Pandemic

Authors
Trapsi Haryadi1, *, Suswanta2, suswanta@umy.ac.id
1Student of Master’s Program of Government Affairs and Administration, University of Muhammadiyah Yogyakarta, Indonesia
2Lecturer of Master’s Program of Government Affairs and Administration, University of Muhammadiyah Yogyakarta, Indonesia
*Corresponding author. Email: trapsi.haryadi.psc20@mail.umy.ac.id
Corresponding Author
Trapsi Haryadi
Available Online 1 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220209.031How to use a DOI?
Keywords
Campaign; Covid-19; Twitter
Abstract

Elections during the Covid-19 pandemic are new in the history of modern politics. There are several adjustments in the implementation of elections, and one of them is the campaign stage. The campaign during the Covid-19 pandemic has severely restricted in-person meetings and prioritized the use of social media. This study aims to elaborate on the use of Twitter in the implementation of the campaign in the 2020 Sleman Regent and Deputy Regent Election. The unit of analysis in this study is the Twitter accounts of the candidates registered by the campaign team to the General Election Commission (KPU) of Sleman Regency and analyzed using qualitative analysis methods. From the Nvivo 12 Plus research software. Firstly, the findings from this study show that the touch power of campaigns using Twitter is wider than using conventional campaigns with direct face-to-face interaction. Second, the campaign using Twitter is a very effective form of a campaign to prevent the transmission of Covid-19. Third, Twitter campaigns can break the formal and rigid impression of the candidates for regent and deputy regent. Fourth, campaigns using social media are part of the candidates’ compliance with regulations regarding existing campaigns.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Public Organization (ICONPO 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
1 March 2022
ISBN
978-94-6239-544-2
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220209.031How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Trapsi Haryadi
AU  - Suswanta
PY  - 2022
DA  - 2022/03/01
TI  - Twitter in the 2020 Sleman Regent and Deputy Regent Election Campaign During the Covid-19 Pandemic
BT  - Proceedings of the International Conference on Public Organization (ICONPO 2021)
PB  - Atlantis Press
SP  - 241
EP  - 247
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220209.031
DO  - https://doi.org/10.2991/aebmr.k.220209.031
ID  - Haryadi2022
ER  -