A Beauty is in the Eye of the Beholder: The Analysis of Indonesian Agricultural Startups Development Strategy
- 10.2991/978-94-6463-122-7_2How to use a DOI?
- Agriculture; Food; Startup; Strategy; Technology
The abundant agricultural resources and the vast market does not make agricultural startups develop more massively than nonagricultural startups. At the same time, the role of agricultural’s startups as an enabler of agricultural’s technology (agri-tech) is crucial to improve food accessibility and even encourage the welfare of food producers to be better. This research aims to analyze the development strategy of Indonesian agricultural startups. The method used to answer these questions is a qualitative and quantitative approach which is carried out through discussions/interviews with agricultural startup stakeholders and analysis of Strengths, Weaknesses, Opportunities, and Threats (SWOT). The analysis results show that the right strategy to develop agricultural startups in Indonesia is an aggressive strategy to build a business. The design is applied to focus on horizontal integration in each part on the upstream, agricultural, downstream, and supporting sides. Various efforts and policies are still needed to achieve this strategy and reduce the risk of agricultural’s startup businesses through: (1) creating and developing digital infrastructure and digital talent, (2) cooperating between the government and the private sector to introduce agricultural Internet of Things (IoT), (3) developing the commodity futures markets and warehouse receipt systems to facilitate business transactions, (4) increasing the massive role of incubators and accelerators in agricultural startups, and (5) increasing the availability and accessibility of integrated data as a basis for government and business decision-making.
- © 2023 The Author(s)
- Open Access
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Cite this article
TY - CONF AU - Iwan Hermawan AU - Rafika Sari AU - Yuni Sudarwati AU - Izzaty AU - Dewi Wuryandani PY - 2023 DA - 2023/05/22 TI - A Beauty is in the Eye of the Beholder: The Analysis of Indonesian Agricultural Startups Development Strategy BT - Proceedings of the 3rd International Conference on Smart and Innovative Agriculture (ICoSIA 2022) PB - Atlantis Press SP - 5 EP - 23 SN - 2468-5747 UR - https://doi.org/10.2991/978-94-6463-122-7_2 DO - 10.2991/978-94-6463-122-7_2 ID - Hermawan2023 ER -