Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)

Comparison of Halal Product Consumer Behavior: Based on Muslim Majority and Minority Areas and Religiosity Aspect

Authors
Siti Dyah Handayani, Roisah Iftinani Nur Azizah
Corresponding Author
Siti Dyah Handayani
Available Online 21 January 2021.
DOI
10.2991/aer.k.210121.039How to use a DOI?
Keywords
Consumer Behavior, Religiosity, Muslim, Halal
Abstract

This research aims to analyze the comparison of Muslim consumer behavior towards halal products between the majority and minority Muslim areas based on religiosity aspect related to the educational background of pesantren (Islamic boarding schools) and non-pesantren. The sampling technique in this research used non-probability sampling with a purposive sampling method. This research chose a sample of Muslims who lived in Purbayan and Ngupasan District in Yogyakarta. Questionnaires disseminated to 100 respondents were used as data collection methods, and an independent sample t-test was employed as data analysis. This research’s results showed that there was no difference in Muslim consumer behavior in the majority and minority areas. The religiosity aspect also revealed no difference in consumer educational background of pesantren and non-pesantren. This research is expected to be worthy to the communities both as consumers and producers, as well as recommendations for managing the halal processed food industry for the government and all stakeholders in increasing halal product consumption among the society, especially in Yogyakarta.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
21 January 2021
ISBN
10.2991/aer.k.210121.039
ISSN
2352-5428
DOI
10.2991/aer.k.210121.039How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Siti Dyah Handayani
AU  - Roisah Iftinani Nur Azizah
PY  - 2021
DA  - 2021/01/21
TI  - Comparison of Halal Product Consumer Behavior: Based on Muslim Majority and Minority Areas and Religiosity Aspect
BT  - Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)
PB  - Atlantis Press
SP  - 285
EP  - 290
SN  - 2352-5428
UR  - https://doi.org/10.2991/aer.k.210121.039
DO  - 10.2991/aer.k.210121.039
ID  - Handayani2021
ER  -