Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)

Marketing Sharia, Customer Satisfaction, Religiosity, Financing, and Customer Loyalty

Authors
Evi Rahmawati, Aleti N. Pratiwi
Corresponding Author
Evi Rahmawati
Available Online 21 January 2021.
DOI
10.2991/aer.k.210121.024How to use a DOI?
Keywords
Marketing Sharia, Financing, Religiosity, Customer Loyalty
Abstract

This research aims to analyze the effect of sharia marketing, customer satisfaction, cooperative image, religiosity, service quality, and financing cost on customer loyalty. The sample of this study is Sharia Cooperatives in Sleman District. This study sample comprises of 44 respondents. The results shows that customer satisfaction and financing costs affected customer loyalty, while cooperative image, religiosity, service quality, and sharia marketing did not affect customer loyalty.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
21 January 2021
ISBN
10.2991/aer.k.210121.024
ISSN
2352-5428
DOI
10.2991/aer.k.210121.024How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Evi Rahmawati
AU  - Aleti N. Pratiwi
PY  - 2021
DA  - 2021/01/21
TI  - Marketing Sharia, Customer Satisfaction, Religiosity, Financing, and Customer Loyalty
BT  - Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)
PB  - Atlantis Press
SP  - 178
EP  - 182
SN  - 2352-5428
UR  - https://doi.org/10.2991/aer.k.210121.024
DO  - 10.2991/aer.k.210121.024
ID  - Rahmawati2021
ER  -