The Development of Yogyakarta Special Batik Design to Meet Customer Desire and Satisfaction Using Quality Function Deployment

DOI

10.2991/aer.k.210121.057How to use a DOI?

Keywords

Batik Design, Quality Function Deployment, House of Quality

Abstract

Small and Medium Enterprises (SMEs) are industrial sectors that play an essential role in supporting the Indonesian economy. SMEs hold a strategic role in the economic, social, and political fields because of its contribution to gross national product (GNP) and reducing unemployment. The SME sector that has grown rapidly in the last decade is batik. Almost all provinces in Indonesia have batik with their characteristics. Batik has a varied and unique design. High innovation and creativity support this design, making the batik industry more existent and developed. In this case, Yogyakarta is the center of the batik industry, which is growing rapidly, especially in terms of batik design. Consumers have many choices according to their character and taste. However, to better understand the design desired by consumers, it is necessary to conduct research related to the development of batik designs. The purpose of this study was to analyze the development of a special Yogyakarta batik design to fulfill customer desires and satisfaction by using Quality Function Deployment (QFD). The QFD method can be used to identify consumer desires, which will ultimately impact customer satisfaction. According to the manufacturer, based on the relationship between technical responses, the design improvement priorities included color selection, innovative design, and classical design. It deals with many other technical responses, meaning that the improvement of these three means also increases other technical response preferences.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fauziyah
PY  - 2021
DA  - 2021/01/21
TI  - The Development of Yogyakarta Special Batik Design to Meet Customer Desire and Satisfaction Using Quality Function Deployment
BT  - Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)
PB  - Atlantis Press
SP  - 399
EP  - 405
SN  - 2352-5428
UR  - https://doi.org/10.2991/aer.k.210121.057
DO  - 10.2991/aer.k.210121.057
ID  - 2021
ER  -