Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)

The Influence of Product Knowledge and Religious Norms on Consumer Purchase Intention Mediated by Attitude

A Case Study on Samyang Noodle

Authors
Candra Kusuma Wardana, Retno Widowati
Corresponding Author
Candra Kusuma Wardana
Available Online 21 January 2021.
DOI
10.2991/aer.k.210121.053How to use a DOI?
Keywords
Attitude, Product Knowledge, Purchase Intention, Religious Norms
Abstract

Globalization brings many imported food products from non-Muslims countries, such as Korea, China, and Japan, to Indonesia. Many products are categorized as subhat or are still in doubt in their halal. In fact, several of those products do not have a halal license from MUI (Indonesian Ulema Council). This study aims to analyze the influence of product knowledge and religious norms on the purchase intention mediated by Samyang Noodle consumers’ attitudes in the Special Region of Yogyakarta Province. The sampling used in this study was 131 respondents employing a purposive sampling technique. The analysis tool utilized in this study was Structural Equation Modeling (SEM) using AMOS version 22. Based on the analysis, product knowledge was not crucial for Mie Samyang consumers, and the religious norms had a significant role in influencing Muslims to purchase the product. The findings also indicated that the trend could influence people to buy imported products.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
21 January 2021
ISBN
10.2991/aer.k.210121.053
ISSN
2352-5428
DOI
10.2991/aer.k.210121.053How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Candra Kusuma Wardana
AU  - Retno Widowati
PY  - 2021
DA  - 2021/01/21
TI  - The Influence of Product Knowledge and Religious Norms on Consumer Purchase Intention Mediated by Attitude
BT  - Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)
PB  - Atlantis Press
SP  - 376
EP  - 381
SN  - 2352-5428
UR  - https://doi.org/10.2991/aer.k.210121.053
DO  - 10.2991/aer.k.210121.053
ID  - Wardana2021
ER  -