Proceedings of the International Conference on Sustainable Innovation Track Accounting and Management Sciences (ICOSIAMS 2021)

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Interest Analysis of the Financial Technology-based Applications Usage during the COVID-19 Pandemic in Soloraya

Authors
Gustita Arnawati Putri1, 2, *, Wahyu Widarjo3, Ari Kuncara Widagdo3
1Doctoral Student of PDIE, Faculty of Economics and Business, Universitas Sebelas Maret Surakarta, Indonesia
2Faculty of Economics, Universitas Veteran Bangun Nusantara Sukoharjo, Indonesia
3Faculty of Economics and Business, Universitas Sebelas Maret Surakarta, Indonesia
*Corresponding author. Email: gustita.ap@student.uns.ac.id
Corresponding Author
Gustita Arnawati Putri
Available Online 13 January 2022.
DOI
10.2991/aebmr.k.211225.008How to use a DOI?
Keywords
Technology Acceptance Model (TAM); fintech; COVID-19 pandemic; Soloraya
Abstract

Currently, people face the phenomenon of the rapid development of digital technology. The public has started implementing a payment system that uses electronic means of financial technology or fintech. That changes the transaction habits to be more practical and convenient. The digital transformation, which is rapidly developing, becomes more urgent in the conditions of the COVID-19 pandemic because many activities have become very dependent on digital services, including fintech. The fintech industry has helped financial transactions, particularly during large-scale social restrictions (PSBB) in Indonesia. The fintech payment system has facilitated and supported public transactions, and it is helpful for individuals, micro, small, and medium enterprises (MSMEs). Hence, the purpose of this study is to examine the factors that influence the public interest in using OVO financial technology-based applications during the COVID-19 pandemic in the Soloraya region. The testing model used in this study was the Technology Acceptance Model (TAM). This research targeted the users of the OVO digital payment service living in Soloraya. The sampling technique used was a non-probability sampling technique with incidental sampling method and using Google form.

Meanwhile, the data of this research was primary data gathered from questionnaires distributed online. From a total of 140 questionnaires received, the researcher could process 124 only. The results showed that the price and income factors had a significant positive effect on using the OVO applications. In contrast, the factors of satisfaction, benefit, and convenience did not significantly affect the interest in using OVO during the COVID-19 pandemic.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Sustainable Innovation Track Accounting and Management Sciences (ICOSIAMS 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
13 January 2022
ISBN
10.2991/aebmr.k.211225.008
ISSN
2352-5428
DOI
10.2991/aebmr.k.211225.008How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Gustita Arnawati Putri
AU  - Wahyu Widarjo
AU  - Ari Kuncara Widagdo
PY  - 2022
DA  - 2022/01/13
TI  - Interest Analysis of the Financial Technology-based Applications Usage during the COVID-19 Pandemic in Soloraya
BT  - Proceedings of the International Conference on Sustainable Innovation Track Accounting and Management Sciences (ICOSIAMS 2021)
PB  - Atlantis Press
SP  - 43
EP  - 49
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211225.008
DO  - 10.2991/aebmr.k.211225.008
ID  - Putri2022
ER  -