Studentpreneur Innovative Behavior

How Does Creativity Boost The Behavior? A Case From Indonesia

DOI

10.2991/aebmr.k.210220.046How to use a DOI?

Keywords

Perceived University Support, Creativity, Innovative Behavior

Abstract

Innovative behavior is very important for students, especially studentpreneur, because innovative behavior plays an important role in the student entrepreneurial process. This study aims to analyze the extent to which internal factors such as creativity can encourage innovative behavior, and examine the impact of creativity in moderating the impact of perceived university support on innovative behavior.This study was tested on student entrepreneurs in the university entrepreneurship community spread across the city of Semarang, with a total sample of 164 through a questionnaire-based survey method and using the Warp PLS SEM analysis method.The results showed that either perceived university support or creativity had an impact on innovative behavior, and creativity was also significant in moderating the effect of perceived university support on innovative behavior. Therefore, in the future, it is necessary to have a higher education curriculum to pay more attention to the outcome of creativity than just the element of knowledge because of its significant impact in increasing innovative behavior.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Aprilia Susanti
AU  - Kemal Budi Mulyono
AU  - Siti Listyaningsih
PY  - 2021
DA  - 2021/02/22
TI  - Studentpreneur Innovative Behavior
BT  - Proceedings of the International Conference on Strategic Issues of Economics, Business and, Education (ICoSIEBE 2020)
PB  - Atlantis Press
SP  - 263
EP  - 268
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210220.046
DO  - 10.2991/aebmr.k.210220.046
ID  - Susanti2021
ER  -