Product Quality, Sales Promotion, Distribution Channel and the Effect on the Level of Sales Volume Oyster Mushrooms in Kutalimbaru Subdistrict, North Sumatera Indonesia

DOI

10.2991/aebmr.k.210220.002How to use a DOI?

Keywords

Product Quality, Sales Promotion, Channel Distribution, Sales Volume

Abstract

The purpose of this research is to find out the influence of product quality, sales promotion, and distribution channel on the level of oyster mushroom sales volume in Kutalimbaru district, North Sumatra, Indonesia. Samples in this study amounted to 50 producers of oyster mushrooms. Data obtained through observations, interviews, literature studies, and the distribution of questionnaires. Data analysis techniques used are multiple regression analysis techniques. The results showed that there is an influence of product quality, sales promotion, and distribution channel of oyster mushrooms to the sales volume of oyster mushrooms in Kutalimbaru District, North Sumatra, Indonesia.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fauziah Agustini
AU  - Sabda Dian Nuraini Siahaan
AU  - Agus Rahmadsyah
AU  - Sulaiman Lubis
PY  - 2021
DA  - 2021/02/22
TI  - Product Quality, Sales Promotion, Distribution Channel and the Effect on the Level of Sales Volume Oyster Mushrooms in Kutalimbaru Subdistrict, North Sumatera Indonesia
BT  - Proceedings of the International Conference on Strategic Issues of Economics, Business and, Education (ICoSIEBE 2020)
PB  - Atlantis Press
SP  - 7
EP  - 10
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210220.002
DO  - 10.2991/aebmr.k.210220.002
ID  - Agustini2021
ER  -