Proceedings of the 2nd International Conference of Strategic Issues on Economics, Business and, Education (ICoSIEBE 2021)

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Intention to Investment Among Economics and Business Students Based on Theory of Planned Behavior Framework

Authors
Ulfa Nurhayani*, Haryani Pratiwi Sitompul, Rini Herliani, Gaffar Hafiz Sagala
1Faculty of Economics, Universitas Negeri Medan, Indonesia
*Corresponding author. Email: ulfanurhayani@yahoo.com
Corresponding Author
Ulfa Nurhayani
Available Online 17 January 2022.
DOI
10.2991/aebmr.k.220104.024How to use a DOI?
Keywords
Entrepreneurship; Investments; Business Students; Higher Education
Abstract

Investment behavior has become a daily lifestyle of modern society. Financial investments are also growing to be an alternative, like stocks, bonds, mutual funds, foreign exchange even cryptocurrency. However, not all elements of society can accept this pattern of financial investment, even though technological advances have provided various facilities so that the public can make investment decisions anytime and anywhere. This study seeks to analyze the investment behavior of students who have finished their investment and portfolio analysis courses. In particular, this study examines the effect of investment knowledge and entrepreneurial attitude on investment intentions of the Faculty of Economics, Unimed, students with normative belief and perceived behavioral control as mediating variables. This study was conducted using a survey method using a simple random sampling technique. Data were collected by online questionnaire, and the researchers have collected 87 responses. Furthermore, we used variance-based SEM to analyze the data. The results of this study indicate that entrepreneurial intention is a key variable in shaping investment intentions. Meanwhile, normative belief and perceived behavioral control are found to reduce this effect. Therefore, this study recommends inculcating an entrepreneurial attitude for students interested in becoming investors or traders.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2nd International Conference of Strategic Issues on Economics, Business and, Education (ICoSIEBE 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
17 January 2022
ISBN
10.2991/aebmr.k.220104.024
ISSN
2352-5428
DOI
10.2991/aebmr.k.220104.024How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Ulfa Nurhayani
AU  - Haryani Pratiwi Sitompul
AU  - Rini Herliani
AU  - Gaffar Hafiz Sagala
PY  - 2022
DA  - 2022/01/17
TI  - Intention to Investment Among Economics and Business Students Based on Theory of Planned Behavior Framework
BT  - Proceedings of the 2nd International Conference of Strategic Issues on Economics, Business and, Education (ICoSIEBE 2021)
PB  - Atlantis Press
SP  - 159
EP  - 165
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220104.024
DO  - 10.2991/aebmr.k.220104.024
ID  - Nurhayani2022
ER  -