Reinforcement of Public Relations Position in Structure of the Secondary Education Institutions Organization in Semarang: A case study in Semarang Senior High School

DOI

10.2991/icpm-16.2016.114How to use a DOI?

Keywords

High School; Public Relations; Management Dominant Coalition High School; Public Relations; Management Dominant Coalition

Abstract

High School is a place of education to produce qualified generations. A good school is able to create outstanding students. School achievement is generated through good institutional managements, one of which is public relations department. Every school that has a vice-principal in public relations affairs should be able to design public relations program that can improve school performance better. Ideally, the school put Public Relations as part of dominant coalition involved in school policy planning and strategic decision making. The school principal and public relations should not only carry out activities that are one way promotions such as creating of banners, billboards, leaflets, but also design programs that answer public expectations. Public Relations is required to communicate the important role and significant contributions of Public Relations to all sectors at school in achieving the objectives of secondary education.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Agus Naryoso
AU  - Sri Budi Lestari
PY  - 2016/07
DA  - 2016/07
TI  - Reinforcement of Public Relations Position in Structure of the Secondary Education Institutions Organization in Semarang: A case study in Semarang Senior High School
BT  - Proceedings of the 2016 International Conference on Public Management (ICPM 2016)
PB  - Atlantis Press
SP  - 422
EP  - 424
SN  - 2352-5428
UR  - https://doi.org/10.2991/icpm-16.2016.114
DO  - 10.2991/icpm-16.2016.114
ID  - Naryoso2016/07
ER  -