Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

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A Study on the Mediating Effect of Attitude on the Relationship between Past Behaviour, Hopeless, Financial Literacy, Anxiety, and Intention to Invest in Stock Market

Authors
J. Reeves Wesley1, *, V. Geethapriya1, G. Keerthivasan1
1VIT Business School, VIT University, Kelambakkam, 600127, India
*Corresponding author. Email: reeveswesley.j@vit.ac.in
Corresponding Author
J. Reeves Wesley
Available Online 20 February 2024.
DOI
10.2991/978-94-6463-374-0_64How to use a DOI?
Keywords
Financial literacy; past behaviour; intention to invest; attitude; hopeless; stock market
Abstract

Investment avenues are many, however, investors are cautious about investing in stock markets. Many factors influence their decision to invest in stock markets. This study captures the relationship between factors such as financial literacy, anxiety, hopelessness and past behaviour and intent to invest. A questionnaire was developed using items adopted from the standardised questionnaire. A convenience sampling method was used to collect the data. The data were collected from investors in Chennai. Past behaviour and anxiety were, directly and indirectly, influencing the intent to invest. Financial literacy and hopelessness were partially mediated by attitude. This implies that social exertion may be a factor in why Indian investors invest primarily in the stock market. Financial literacy has a significant effect on the attitude. To reduce hopelessness and Anxiety, financial literacy plays an important role. Educating the investors is crucial to changing the mindset and relieving anxiety and hopelessness among Indian investors.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
20 February 2024
ISBN
10.2991/978-94-6463-374-0_64
ISSN
2352-5428
DOI
10.2991/978-94-6463-374-0_64How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - J. Reeves Wesley
AU  - V. Geethapriya
AU  - G. Keerthivasan
PY  - 2024
DA  - 2024/02/20
TI  - A Study on the Mediating Effect of Attitude on the Relationship between Past Behaviour, Hopeless, Financial Literacy, Anxiety, and Intention to Invest in Stock Market
BT  - Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
PB  - Atlantis Press
SP  - 757
EP  - 765
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-374-0_64
DO  - 10.2991/978-94-6463-374-0_64
ID  - Wesley2024
ER  -