An Empirical Study on the Users’ Satisfaction with Various Services of the Mobile Phone Service Providers

DOI

10.2991/978-94-6463-374-0_24How to use a DOI?

Keywords

Satisfaction; mobile phone; data services; communication quality; network availability; service providers; customer care; call rates; network connectivity

Abstract

User satisfaction with various services offered by mobile phone service providers is a critical aspect in the telecommunications industry. It directly influences customer loyalty and the overall success of the providers. Customers today expect seamless and reliable connectivity, high-speed data services, excellent customer support, and competitive pricing. Mobile phone service providers are constantly striving to meet and exceed these expectations to enhance user satisfaction. The quality of network coverage and call reception is a fundamental determinant of user satisfaction. A reliable network ensures that users can make and receive calls, send texts, and access the internet without disruptions or dropped calls. Fast and consistent data services, including 4G and 5G connectivity, are also pivotal in meeting the demands of modern smartphone users. User satisfaction is not limited to network performance alone. Excellent customer support is crucial. When customers encounter issues or have inquiries, they expect prompt and effective assistance from their mobile service provider. This is a descriptive study to be carried out in Krishnagiri District of Tamil Nadu. The present study is mainly based on primary data collected from the mobile phone using customers located in Krishnagiri district. The researcher concluded that users’ satisfaction with mobile phone service providers is a multifaceted concept that encompasses network quality, customer support, and pricing. To stay competitive in this industry, providers must continually enhance their services to meet and exceed the evolving expectations of their customers.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - B. Balaji
AU  - V. Senthilkumar
PY  - 2024
DA  - 2024/02/20
TI  - An Empirical Study on the Users’ Satisfaction with Various Services of the Mobile Phone Service Providers
BT  - Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
PB  - Atlantis Press
SP  - 277
EP  - 287
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-374-0_24
DO  - 10.2991/978-94-6463-374-0_24
ID  - Balaji2024
ER  -