Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

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Exploring the Digital Shopper: How Facebook and Instagram Influence Consumer Behavior in the FMCG Sector

Authors
Anitha Nallasivam1, *, S. Mahalakshmi1, A. R. Keerthana2, Tadpigari Mahesh Babu1
1Assistant Professor, Faculty of Management Studies, CMS Business School, Jain Deemed to Be University, Bangalore, India
2Research Assistant, Faculty of Management Studies, CMS Business School, Jain Deemed to Be University, Bangalore, India
*Corresponding author. Email: dranithanallasivam@gmal.com
Corresponding Author
Anitha Nallasivam
Available Online 20 February 2024.
DOI
10.2991/978-94-6463-374-0_16How to use a DOI?
Keywords
Fast Moving Consumer Goods; Product Acquisition; Consumer behavior; purchasing decisions; purchasing decisions
Abstract

When it comes to the promotion of goods that move rapidly (FMCG), consumer behavior is crucial. Numerous variables impact this behavior, and in the worldwide world of today, the requirements and tastes of customers change with time. Given that this sector has a big impact on India’s GDP expansion, it is crucial to comprehend changes in consumer FMCG product purchasing trends. Customers’ actions include searching for information and purchasing products, which are prompted by external cues. The purpose of this study is to investigate how social media sites like Facebook and Instagram affect the decisions that customers make about what to buy. The research aims to provide insight into the complex dynamics of contemporary consumer choices in the FMCG sector by investigating the ways in which various platforms impact consumer behavior.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
20 February 2024
ISBN
10.2991/978-94-6463-374-0_16
ISSN
2352-5428
DOI
10.2991/978-94-6463-374-0_16How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Anitha Nallasivam
AU  - S. Mahalakshmi
AU  - A. R. Keerthana
AU  - Tadpigari Mahesh Babu
PY  - 2024
DA  - 2024/02/20
TI  - Exploring the Digital Shopper: How Facebook and Instagram Influence Consumer Behavior in the FMCG Sector
BT  - Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
PB  - Atlantis Press
SP  - 172
EP  - 186
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-374-0_16
DO  - 10.2991/978-94-6463-374-0_16
ID  - Nallasivam2024
ER  -