Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

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Exploring Ethical Consumer Among Generation Z Using ICSM Scale

Authors
Latha Lavanya1, *, S. Catherine2, M. Vijayalakshmi3
1Associate professor, MEASI Institute of Management, Chennai, India
2Assistant professor, Faculty of Management, SRM Institute of Science and Technology, Vadapalani, Chennai, India
3Assistant Professor, Saveetha school of management, Saveetha Institute of Medical and Technical Sciences, Chennai, India
*Corresponding author. Email: latha.lavanya@measiim.edu Email: skllss26@gmail.com
Corresponding Author
Latha Lavanya
Available Online 20 February 2024.
DOI
10.2991/978-94-6463-374-0_26How to use a DOI?
Keywords
Product Quality; Price; Advertising; Consumption; Selling
Abstract

In the current generation, everyone has an unconventional approach to life; they- are different from the previous generation. Some generations had more exposure than the next generations, who were born in 2000 or 1999. This Generation breathes in the digital sphere and is sentimentally connected to internet world. This research is exploratory in nature. The study was conducted at the Business School to evaluate the factors influencing Generation Z’s emotions. Personal temperament has a much greater influence on students’ reactions. This article gives implications to help marketing managers shape advertising messages to build a worthful experience to Generation Z Customers.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
20 February 2024
ISBN
10.2991/978-94-6463-374-0_26
ISSN
2352-5428
DOI
10.2991/978-94-6463-374-0_26How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Latha Lavanya
AU  - S. Catherine
AU  - M. Vijayalakshmi
PY  - 2024
DA  - 2024/02/20
TI  - Exploring Ethical Consumer Among Generation Z Using ICSM Scale
BT  - Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
PB  - Atlantis Press
SP  - 300
EP  - 311
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-374-0_26
DO  - 10.2991/978-94-6463-374-0_26
ID  - Lavanya2024
ER  -