2nd International Conference On Systems Engineering and Modeling (ICSEM-13)

An Empirical Study on Impacts of Brand Image of Travel Agencies on Customer Purchase Intentions

Authors
Meixian He, Zhenquan Sha, Yuanyuan Yang
Corresponding Author
Meixian He
Available Online April 2013.
DOI
https://doi.org/10.2991/icsem.2013.70How to use a DOI?
Keywords
brand image, purchase intention, travel agencies
Abstract
Travel agencies, as an important carrier for the development of tourism, their inadequacies in brand building have limited further development of tourism. In this paper, the impact of travel agencies’ brand image on customer purchase intention was empirically examined from the perspective of consumer awareness. The results show that travel agencies’ service images, brand personality as well as organization image have positive effects on consumer purchase intention significantly, while for consumers' individual characteristics, only disposable income acts similarly.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2nd International Conference On Systems Engineering and Modeling (ICSEM-13)
Part of series
Advances in Intelligent Systems Research
Publication Date
April 2013
ISBN
978-94-91216-42-8
ISSN
1951-6851
DOI
https://doi.org/10.2991/icsem.2013.70How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Meixian He
AU  - Zhenquan Sha
AU  - Yuanyuan Yang
PY  - 2013/04
DA  - 2013/04
TI  - An Empirical Study on Impacts of Brand Image of Travel Agencies on Customer Purchase Intentions
BT  - 2nd International Conference On Systems Engineering and Modeling (ICSEM-13)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/icsem.2013.70
DO  - https://doi.org/10.2991/icsem.2013.70
ID  - He2013/04
ER  -