Understanding the Dominant Factors towards the Intention to Use Youtube continuously in Indonesia
Nur Cahyo Wibowo, Tri Lathif Mardi Suryanto, Asif Faroqi, Rizka Hadiwiyanti
Nur Cahyo Wibowo
Available Online December 2018.
- https://doi.org/10.2991/icst-18.2018.97How to use a DOI?
- SNSs, U&G, Media Appeal, continuance Intention
- Abstract-YouTube as the world's largest video content service provider that can be accessed by various groups of people provides facilities to share videos easily widely to its consumers. With the development of YouTube as a social network site (SNSs), this study aims to identify the motivations of consumers who wish to participate in SNSs, as well as examine the effect of the relationship of facilities to intention to use through the perspective of Uses & Gratification (U & G). Data collection was carried out by distributing online questionnaires with non-probability sampling techniques to obtain empirical testing from the research model. The findings of identification of self-presentation (SP), passing time (PT), and information sharing (IS), Enjoyment (Enjoy), and media appeal (MA) are motives that support the condition of continuance intention (CI). The results of the study confirm that appeal gratification media and enjoyment of gratification as gratuities are needed by YouTube users to strengthen continuance intention
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Nur Cahyo Wibowo AU - Tri Lathif Mardi Suryanto AU - Asif Faroqi AU - Rizka Hadiwiyanti PY - 2018/12 DA - 2018/12 TI - Understanding the Dominant Factors towards the Intention to Use Youtube continuously in Indonesia BT - Proceedings of the International Conference on Science and Technology (ICST 2018) PB - Atlantis Press SP - 465 EP - 470 SN - 2589-4943 UR - https://doi.org/10.2991/icst-18.2018.97 DO - https://doi.org/10.2991/icst-18.2018.97 ID - Wibowo2018/12 ER -