Consumer Preferences In Purchasing Packaged Meatball Products
- https://doi.org/10.2991/icst-18.2018.123How to use a DOI?
- Packaged beef meatball, Importance Value
Increased consumption of meat consumers supports consumer patterns including consumption of processed meat. The purposes of this study are (1) Identifying consumer characteristics of several packaged meatball products in the study area (2) Analyzing consumer ratings based on the performance of the packaged meatball attributes. Site selection is done intentionally in January 2017. With Accidental Sampling. Data processing in this study uses descriptive analysis, and Important and Performance Analysis (IPA). The results of the analysis of the characteristics of respondents are mostly female, Student / Muslim Student, aged between 17-24 years with an income of Rp. 1,000,001 - Rp. 3,000,000, their last education were high school / vocational school. Based on the calculation of the IPA spread over several quadrants. Quadrant II for Yikko meatballs, KJM "Kijang Mas" and AJ namely Taste, Elasticity and Price. In quadrant III namely Yikko meatballs such as halal certification and composition. In quadrant IV, the Quality for Yikko products and Halal Certification, Composition and quality for KJM "Kijang Mas" products and Halal Certification, Composition and Quality for AJ Products.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Syarif Imam Hidayat AU - Pawana Nur Indah AU - Meilia Zakiyah Darojah Hayati AU - Laksmi Diana PY - 2018/12 DA - 2018/12 TI - Consumer Preferences In Purchasing Packaged Meatball Products BT - Proceedings of the International Conference on Science and Technology (ICST 2018) PB - Atlantis Press SP - 594 EP - 603 SN - 2589-4943 UR - https://doi.org/10.2991/icst-18.2018.123 DO - https://doi.org/10.2991/icst-18.2018.123 ID - Hidayat2018/12 ER -