Proceedings of the International Conference on Science and Technology (ICST 2018)

Consumer Preferences In Purchasing Packaged Meatball Products

Authors
Syarif Imam Hidayat, Pawana Nur Indah, Meilia Zakiyah Darojah Hayati, Laksmi Diana
Corresponding Author
Laksmi Diana
Available Online December 2018.
DOI
https://doi.org/10.2991/icst-18.2018.123How to use a DOI?
Keywords
Packaged beef meatball, Importance Value
Abstract

Increased consumption of meat consumers supports consumer patterns including consumption of processed meat. The purposes of this study are (1) Identifying consumer characteristics of several packaged meatball products in the study area (2) Analyzing consumer ratings based on the performance of the packaged meatball attributes. Site selection is done intentionally in January 2017. With Accidental Sampling. Data processing in this study uses descriptive analysis, and Important and Performance Analysis (IPA). The results of the analysis of the characteristics of respondents are mostly female, Student / Muslim Student, aged between 17-24 years with an income of Rp. 1,000,001 - Rp. 3,000,000, their last education were high school / vocational school. Based on the calculation of the IPA spread over several quadrants. Quadrant II for Yikko meatballs, KJM "Kijang Mas" and AJ namely Taste, Elasticity and Price. In quadrant III namely Yikko meatballs such as halal certification and composition. In quadrant IV, the Quality for Yikko products and Halal Certification, Composition and quality for KJM "Kijang Mas" products and Halal Certification, Composition and Quality for AJ Products.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Science and Technology (ICST 2018)
Series
Atlantis Highlights in Engineering
Publication Date
December 2018
ISBN
978-94-6252-650-1
ISSN
2589-4943
DOI
https://doi.org/10.2991/icst-18.2018.123How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Syarif Imam Hidayat
AU  - Pawana Nur Indah
AU  - Meilia Zakiyah Darojah Hayati
AU  - Laksmi Diana
PY  - 2018/12
DA  - 2018/12
TI  - Consumer Preferences In Purchasing Packaged Meatball Products
BT  - Proceedings of the International Conference on Science and Technology (ICST 2018)
PB  - Atlantis Press
SP  - 594
EP  - 603
SN  - 2589-4943
UR  - https://doi.org/10.2991/icst-18.2018.123
DO  - https://doi.org/10.2991/icst-18.2018.123
ID  - Hidayat2018/12
ER  -