Proceedings of the 2014 conference ICT for Sustainability

Energy Usage Attitudes of Urban India

Mohit Jain, Deepika Chhabra, Jennifer Mankoff, Amarjeet Singh
Corresponding Author
Mohit Jain
Available Online August 2014.
DOI to use a DOI?
Energy, Sustainability, Survey, India.
Though rapid increase in energy consumption has become a global problem, most of the solutions developed to address it for residential consumers are based on qualitative studies conducted with small numbers of users, typically in the developed world. Recent work has begun to explore consumption practices, and motivations, barriers and other factors affecting energy consumption in urban India. However, the small numbers of participants in those studies limit their generality. Our work contributes to this picture through a survey of 1724 residents of urban India, exploring the motivations and barriers affecting energy conservation and their opinions about sharing energy consumption data and future technologies for conservation. We found that urban Indians practice conservation because it is a learned habit and to save money, while comfort and convenience are the major barriers in conserving energy. Contrary to previous findings, we did not find a major influence of tradition, spirituality or moral reasons for conservation. Moreover, participants have minimal privacy concerns regarding sharing energy data. Interestingly, participants were not only interested in energy monitoring solutions, but were also positive about automated energy controlling systems, which contrasts previous findings. We conclude with design opportunities for this demographic such as information-sharing opportunities, appliance level consumption disaggregation, and convenient manual controls.
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ICT for Sustainability 2014 (ICT4S-14)
Part of series
Advances in Computer Science Research
Publication Date
August 2014
DOI to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

AU  - Mohit Jain
AU  - Deepika Chhabra
AU  - Jennifer Mankoff
AU  - Amarjeet Singh
PY  - 2014/08
DA  - 2014/08
TI  - Energy Usage Attitudes of Urban India
BT  - ICT for Sustainability 2014 (ICT4S-14)
PB  - Atlantis Press
SP  - 208
EP  - 217
SN  - 2352-538X
UR  -
DO  -
ID  - Jain2014/08
ER  -