Gaming for Good Changing the Game for Corporate Sustainability

DOI

10.2991/ict4s-14.2014.29How to use a DOI?

Keywords

Sustainability, mobile applications, mobile games, gaming for good.

Abstract

Mobile technology offers great opportunities for renewing corporations’ sustainability agenda. In particular, the positive impact can be increased and new segments of people can be engaged. Gaming for Good is an area that combines the most popular mobile applications, games, with sustainability ingredients. In particular three different elements of sustainability can be introduced: education, profit for purpose and new communication channel. Modern Mayor is a recently launched free-to-play casual strategy game that includes pioneering features for environmental education, in-application charity donations and integrated twitter account for bi-directional communication The start of the game shows promise for making Gaming for Good a permanent part of corporate sustainability.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Petteri Alinikula
AU  - Juha-Lasse Latikka
AU  - Jussi Paanajärvi
PY  - 2014/08
DA  - 2014/08
TI  - Gaming for Good Changing the Game for Corporate Sustainability
BT  - Proceedings of the 2014 conference ICT for Sustainability
PB  - Atlantis Press
SP  - 245
EP  - 247
SN  - 2352-538X
UR  - https://doi.org/10.2991/ict4s-14.2014.29
DO  - 10.2991/ict4s-14.2014.29
ID  - Alinikula2014/08
ER  -