Proceedings of the 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2018)

SWOT Analysis of Rural Tourism Development: Case Study of Kampung Tajur, Purwakarta

Authors
Amalia Mustika, Michael Khrisna Aditya
Corresponding Author
Amalia Mustika
Available Online March 2018.
DOI
https://doi.org/10.2991/ictgtd-18.2018.3How to use a DOI?
Keywords
Tourism, Rural Tourism, SWOT Analysis
Abstract
The tourism industry is one of the high-income and at the same time, safe and clean industries for the economy of each country. Development of this industry indicates the political, economic, social, security, cultural and scientific stability of the world countries. Rural tourism is also accounted for a component for tourism industry which can play an effective role in regional development and as a result, national development and diversification of national economy by appropriate and systematic planning, identification of advantages and limitations of rural tourism. Research stages were (i) survey by coming directly to Kampung Tajur (field studies) and in-depth interview with the local community. (ii) SWOT Analysis. Therefore the aim of this study is to investigate the situation of tourism village, presenting strategies and guidelines to develop tourism within Kampung Tajur, Pesanggrahan Village, Purwakarta using Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis and TOWS for strategies. The empirical analysis in the study area shows that vulnerability threshold for rural areas can be extremely high due to openness to tourists and requires review and present appropriate policies in order to increase the strengths, minimize the weaknesses and threats, and also to apply relative advantages of opportunities.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Amalia Mustika
AU  - Michael Khrisna Aditya
PY  - 2018/03
DA  - 2018/03
TI  - SWOT Analysis of Rural Tourism Development: Case Study of Kampung Tajur, Purwakarta
BT  - Proceedings of the 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2018)
PB  - Atlantis Press
SP  - 19
EP  - 28
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictgtd-18.2018.3
DO  - https://doi.org/10.2991/ictgtd-18.2018.3
ID  - Mustika2018/03
ER  -