The Impact Of Social Media As Promotion Tools Towards Intention To Visit: Case Of Batu, Malang, Indonesia
Amir Hidayat, Robert La Are
Available Online March 2018.
- https://doi.org/10.2991/ictgtd-18.2018.9How to use a DOI?
- Social media, Promotion, Intention to visit, Batu, Malang, Indonesia
- This research aims to investigate the positive impact of social media as promotion tool toward intention to visit, case of Batu, Malang, Indonesia. Social media is user-generated content as the independent variable, and intention to visit, or intention which means the motivation of a person in the sense of his or her effort to accomplish their cause, it stands as the dependent variable. Quantitative methods is used as research method and using simple linear regression model as data analysis followed by sampling technique using a purposive sampling. Data collected through the questionnaire where 110 respondents that uses social media with 15 items of statement. Based on the data that has been processed, it shows that social media is positively impact intention to visit in Batu, Malang
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Amir Hidayat AU - Robert La Are PY - 2018/03 DA - 2018/03 TI - The Impact Of Social Media As Promotion Tools Towards Intention To Visit: Case Of Batu, Malang, Indonesia BT - Proceedings of the 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2018) PB - Atlantis Press SP - 60 EP - 71 SN - 2352-5428 UR - https://doi.org/10.2991/ictgtd-18.2018.9 DO - https://doi.org/10.2991/ictgtd-18.2018.9 ID - Hidayat2018/03 ER -