Proceedings of the 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2018)

Literature For Media Tourism Promotion (Review Semiotics)

Authors
Fifi Nofiyanti, Filma Festivalia, Mimi Enggriani
Corresponding Author
Fifi Nofiyanti
Available Online March 2018.
DOI
https://doi.org/10.2991/ictgtd-18.2018.11How to use a DOI?
Keywords
Literature, Novel, Promotion, Tourism
Abstract
This study aims to explore the literary works such as novels which have tourism background. Literary works and tourism can be attributed to a close. The existence of two functions that can be implemented, namely the promotion of tourism and increase the reading habit. There are seven novels that were examined in this study, taking publication year 2000 to 2017. The research method used is descriptive qualitative study of semiotics. 80% novel tells about the natural beauty and attractions with a different theme is love, friendship, religion, culture, customs, and social life. Seven novels studied contains background are: Sindoro, Islamic civilization in Europe, Belitung, Yogyakarta, NTT, Mount Mahameru, and Bali. Some of the novel has been made into a movie. The results of this study showed that this novel form of literature can be used as a promotion tour. Based on the data obtained that there are some attractions that increase visitors, after rising and the screening of some of the novel. By reading the novel, the reader is invited to imagine to the area depicted in the background of the story. It became part of the way of promotion. Clearly illustrated in the Laskar Pelangi (Rainbow Troops) written by Andrea Hirata, later made into a film. Until the emergence of Andrea Hirata museum become a new tourist attraction in the Pacific Islands. Readers are invited imagination to the area depicted in the background of the story. It became part of the way of promotion. Clearly illustrated in the Laskar Pelangi novel written by Andrea Hirata, later made into a film. Until the emergence of Andrea Hirata museum become a new tourist attraction in the Pacific Islands. Of the seven novels analyzed, according to the classification of the more dominant tourism types tell about agro tourism or natural beauty.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Fifi Nofiyanti
AU  - Filma Festivalia
AU  - Mimi Enggriani
PY  - 2018/03
DA  - 2018/03
TI  - Literature For Media Tourism Promotion (Review Semiotics)
BT  - Proceedings of the 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2018)
PB  - Atlantis Press
SP  - 79
EP  - 85
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictgtd-18.2018.11
DO  - https://doi.org/10.2991/ictgtd-18.2018.11
ID  - Nofiyanti2018/03
ER  -