How to Manage Urban Tourism of Kampung Sumbawan, Krapyak, Pekalongan: A SWOT Analysis and Related Strategies
Rina Suprina, Agie Pradhipta, Purwanti Dyah Pramanik
Available Online March 2018.
- https://doi.org/10.2991/ictgtd-18.2018.21How to use a DOI?
- Urban tourism; SWOT analysis; strategies
- Urban tourism is going to be an important tourism activity in the world. Pekalongan, a small city in Central Java, is famous for its cultural heritage. One of the areas which is potentially developed to be a tourist destination is Kampung Sumbawan. The purpose of this paper is to find out and suggest how to manage urban tourism of Kampung Sumbawan in Krapyak, Pekalongan through SWOT analysis. 15 people participated in Focus Group Discussion (FGD). They are representatives from local governments, media, academicians, and local community from Kampung Sumbawan. This study used the research methods of SWOT analysis to investigate the internal ressources (strength and weaknesses) and external environment (opportunities and threats). Based on the SWOT analysis, the positioning of Kampung Sumbawan could be predicted and the strategy can be decided. The research found that the appropriate strategy to develop Kamping Sumbawan is by doing improvement strategy, especially in improving product and service there, and joint venture with other parties
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Rina Suprina AU - Agie Pradhipta AU - Purwanti Dyah Pramanik PY - 2018/03 DA - 2018/03 TI - How to Manage Urban Tourism of Kampung Sumbawan, Krapyak, Pekalongan: A SWOT Analysis and Related Strategies BT - Proceedings of the 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2018) PB - Atlantis Press SP - 170 EP - 179 SN - 2352-5428 UR - https://doi.org/10.2991/ictgtd-18.2018.21 DO - https://doi.org/10.2991/ictgtd-18.2018.21 ID - Suprina2018/03 ER -